Fortune 500 Companies use promotional marketing to engage customers. And because these are some of the most recognized brands in the world great care is taken to ensure they support the overall brand image.. But big brands don’t always mean big budgets and scope. Many of these global leaders drill down and use promotions to reach a small sub-segment of their customer base using data and research to identify small pockets of opportunity One example is when large premium brands target upscale consumers.
When a specific audience is targeted for a promotion campaign, it is implicit that they are the only ones notified. This type of selection creates a sense of exclusivity and amplifies buzz within specific circles, which in turn brings in a greater ROI.
At Marden-Kane, we are experts at handling promotional campaigns for Fortune 500 companies, guiding them through the section process to arrive at the most suitable tactic. Social media sites, blogging, PR, and other media channels need to be matched to the creative message and call to action. Analysis of current trends, are the final pieces of information needed to ensure contests and sweepstakes will resonate the intended audience.
Big doesn’t always mean better. A good promotion still must be designed with a specific goal in mind. It may be to attract new consumers, retain loyal customers, create brand loyalty, or in some cases just create a temporary buzz about a specific product or service.
Media budgets are typically large for these types of promotions. Large media budgets mean the message will be remembered so additional attention is given to the impact over the long term.. We believe that individual promotions must adhere to the same strategic blueprint so that each promotion builds on the success of the one before.
Looking at the economy and its relationship to consumer confidence is an essential ingredient in understanding the types of promotional offers that are going to be meaningful.. Fortune 500 companies are successful promoters because of particular attention given to the economic as well as competitive environment. Understanding how the public accesses and consumes content is also an area of increased focus
According to a study done in 2012, 66% of Fortune 500 companies have a corporate Facebook page and 73% use Twitter, with both of these numbers up considerably from 2011. These companies understand the power of social media to change perceptions and are careful not to hard sell in these channels.. In social media, size does matter. Building large followings on Facebook, Twitter, Pinterest and other sites allows Fortune 500 Companies to steer clear of cluttered media channels and instead deliver messages in in a highly targeted manner uncluttered manner..
Taking care of the specific needs of Fortune 500 companies is where we shine. But we will construct your promotion from the ground up, paying particular attention to the need to integrate the promotional message across multiple media platforms and at a scale that might easily overwhelm a less experience organization..
For more information, contact us today!
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