This gives new meaning to the phrase Face Value.

Are you winning the race to expand your number of personal friends on Facebook, Linkedin connections, Twitter followers? Are you setting a goal for your brand to do the same? Be careful. There is a service out there that is trying to make sense of your personal value within your network. It’s not quantity, it’s the quality of your network and the interactions within it. Comments you receive, tags, posts, invites you get, and general chatter within your network that drive the score. You’ll have high Face Value when the content you put out there matters (according to this tool). Right now limited to Facebook but no doubt soon to be expanded.

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