Contest Best Practices

Want to run an online contest, but not sure what to do or where to start? This is a quick primer:

Bring in Marden-Kane early

Define objectives and select best contest “processes”

Keep the contest simple!

Offer prizes that resonate with the target audience

Run contest for 6 to 8 weeks

Have Official Rules follow process flow

Limit number of finalists to 10

Offer finalists a “tool kit” with necessary elements to generate more views / votes and free media impressions for the brand

Open voting for 7 to 10 days

Hide public vote count

Monitor blogs

Allow 3 to 5 days for winner clearance

Minimize legal vulnerability with appropriate release forms

Fulfill prizes quickly

Analyze results

Optimize

Repeat!

Remember the goal of the promotion should be to engage your target audience while reinforcing brand attributes.

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Leave Nothing to Chance

Schedule a consultation with our team and let’s make things happen!

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Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 65 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

Marden Kane, Inc
575 Underhill Blvd. Suite 222
Syosset, NY 11791-3416

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