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Social Media Promotion Strategies for Businesses; Contests, Sweepstakes, and Social Media

Nowadays social media promotions provide powerful weaponry to have in your brand’s arsenal. Using a clearly defined business promotion strategy, savvy businesses have made this arena an essential part of their marketing mix.

All social media success flows from building your fan base. Using your social fan base is a proven way to increase your visibility, and if used to its fullest, can help you increase purchase intent from your followers and those who follow them as well.

Using a contest or sweepstakes campaign to bolster your brand is an ideal way to engage with your social fan base, deepening their identification with your product or service.

A good business strategy for using social media taps into the competitive nature of human beings. As people compete for a prize in a contest, they become more engaged with your brand. You as the sponsor in turn, learn more about them through the information they share during the entry process.

Learning about your audience is a key factor in tailoring promotions to keep them engaged and coming back for more. Increasing brand awareness is all about delivering relevant offers that excite people. This excitement gives your brand more cache. A constant presence on sites such as Facebook and Twitter helps you keep the buzz going.

Knowing what your competitors are doing is an essential part of good promotion strategy. How they are using tactics provides insight into their objectives. This permits development of an effective competitive response. At Marden-Kane, we monitor the marketplace to counsel you in promotion planning and ensure a successful outcome in your business promotion strategy.

At Marden-Kane, we help you focus on results while helping you with execution and delivery of all phases of your campaign. It is what makes the difference between a campaign that contributes to your overall business growth versus one that falls short of expectations This strategic approach to social media promotions will help your social media promotions stay on track, no matter how large or small your staff. Our mission with everything we do is to meet your business objectives and ultimately lead to sales. For more information on how Marden Kane can help you tailor impeccable promotional strategies, contact us or us at 516-365-3999.

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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 65 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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