Sweepstakes and Fulfillment Company; How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party. Interpreting sweepstakes laws and fulfillment requirements is best left to someone with experience, so you will want to interview several based on their familiarity with the following necessary services:

Legal counsel
Official rules authoring
State registration and bonding if necessary
Random independent prize drawings
Validation, and processing of winners
Affidavits of eligibility and publicity
Liability releases
Processing and filing of IRS form #1099
Procurement and fulfillment of prizes

Legal is the most important outsourced task and one of the trickiest areas when it comes to selecting a partner. You’ll want to be certain that the firm you select is staying compliant with the legalities that surround these types of campaigns. Marden-Kane keeps up to date on the latest changes in legislation, working with retained law firms to make sure your campaign stays compliant at all times. Our knowledge of federal, state, and local laws allow us to manage your promotion on a state, national, or international level, without fear of legal concerns.

A sweepstakes campaign may be simple or contain many elements. At Marden-Kane, our in-depth knowledge of managing promotion campaigns is what enables us to perform all the services you may require. We know how essential it is to have the “big idea” drive the creative but not at the expense of any legal or other administrative oversight.

As you look for the right sweepstakes and fulfillment company, there are critical considerations that can make or break your campaign. The first most important element is finding a company that listens to and understands your needs. Good listening skills are important if your selection is going to successfully turn your idea into a reality.

Our professional team at Marden-Kane has years of experience helping our clients avoid surprises. We use planning tools such as a simple, yet effective, promotion questionnaire. This document lists all the details of the promotion that are then used to identify all tasks that need to be addressed to implement the sweepstakes. An additional component of selecting a good partner is their ability to understand your promotion’s impact. By sharing data, an agency can often make recommendations about the creative messaging and media plan to make sure you achieve your goals.

Marden-Kane covers all of the above and more to assure you that your sweepstakes or contest runs smoothly and effectively. For more information on our company, contact us at: (516) 365-3999.

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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 65 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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Marden Kane, Inc
575 Underhill Blvd. Suite 222
Syosset, NY 11791-3416

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