We are constantly asked by our clients what prizes people want to win. Here is a short list of what we know works to entice consumers to enter a sweepstakes or contest, and makes them happy to accept as a winner.
1. Cash and gift cards.
Cash is always king, with gift card requests coming in a close second. In reviewing our sweeps participation across all types of clients and all types of industries, a cash prize or gift card prize in a sweepstakes or contest consistently yields more entrants.
2. Electronics
At the end of 2013 one of our clients ran a promotion asking people to make their ultimate wish list for the holidays. All items in the top 10 were electronics. We use the the insights from that promotion as a guide when asked what electronics people want as prizes.
Top 10 Wish List Items for 2013
This year, we expect to see a lot of repeat items on the list, and a few other items like the new Amazon Fire Phone, Android wearables and Beats by Dre headphones.
3. Trips
With the current cost of travel, it is fairly obvious why travel prizes are popular. The “dream” vacation may not be attainable for many families unless they win it. The most popular prize destinations we see are cruises, Disney/Florida and Hawaii. One tip: a prize trip should cover travel to the destination and some incidentals. Not many consumers will want to accept your prize of two cruise tickets if you don’t also throw in the airfare and hotel to get them there. Check out our post on reasonable domestic trips your customers may want to win.
4. Cars
Cars are always popular with entrants – with the latest trend to give away fuel saving hybrids, such as the Nissan Leaf or Toyota Prius, or Smart cars.
5. Free Product or Services
Never be afraid to give away your own product. People are thrilled to win whatever it is you make – from free ice cream to t-shirts to vouchers for your services. Just make sure the prize is a real prize and not a coupon with purchase (because that isn’t a real prize!)
Marden-Kane has over 55 years experience in procuring prizes for sweepstakes and contests, and we can help you come up with the prefect prize for your promotion. Contact us to get started.
To read more posts by Marden-Kane, please visit our main blog page or subscribe to our email list.