Skip to content
Marden kane gold logo
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
Contact us

Category: Articles

Can You Use a Coupon as a Prize?

Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon or voucher value covers the entire full priced item without any hidden fees (like shipping & handling, etc.) then you can offer it as a prize coupon. But if the coupon offered is for savings on a purchase, or if it does not cover the shipping and handling necessary to

Read More »
September 17, 2020 No Comments

7 Types of Incentives to Use For Your Next Promotion

What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for your next promotion. 1. Prizes: It should come as no surprise that the #1 type of incentive is a contest or sweepstakes prize. People love to win high value prizes, especially cash, trips, and one of a kind experiences that can be won in a game of chance or a

Read More »
August 12, 2020 No Comments

Federal Lottery Laws Explained

According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s begin by explaining what a lottery is…A lottery is generally defined as a promotion in which all three of the following elements are present: prize, chance and consideration (otherwise known as, the “Standard Lottery Rule”). Most states follow this Standard Lottery Rule; and all 50 states and the District of

Read More »
July 24, 2020 No Comments

10 Amazing Prizes Under $600 Your Customers Will Want to Win

In the United States, winners are required to pay taxes on prizes they win, but if prizes are valued at over $600 then the promotion sponsor is also required to collect W-9’s and issue 1099’s to each winner. That’s why many sponsors like to find prizes under $600 that are coveted by winners, but don’t require the additional headache of having to collect additional personally identifying information (PII) in order

Read More »
July 6, 2020 No Comments

How Do I Run a Text to Win Sweepstakes?

A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile phone. A text to win can be set up in days instead of weeks. This type of promotions is fast to enter. And it provides a way to collect minimal private, personal information if your brand is privacy focused. Here are 6 best practices to consider when running a text

Read More »
June 26, 2020 No Comments

From the MK Promotion Archives: Marden-Kane Advertisements Through The Years

So many marketing models have been developed and advertising messages delivered over these 63+ years. Even though our address has changed a few times and new faces have joined our MK family, our advertisement messaging has been consistent. Our core brand messaging has stood the test of time and we believe that it is still relevant today. Marden-Kane’s experienced staff strengthens relationships over time by offering our clients strategy and

Read More »
June 24, 2020 1 Comment

From the MK Promotion Archives: Hunt’s Great Recipe Hunt

Hunt’s Great Recipe Hunt The Challenge In 1989 Beatrice/Hunt-Wesson, Inc. wanted to encourage the use of Hunt’s products in new recipes. The Solution Marden-Kane administered and supervised the “Great Recipe Hunt” recipe contest, coordinating all details for a final “cook-off” event held in four major U.S. Cities. MK scouted hotel locations, oversaw the ordering, procurement and set-up for each cook-off location. We rented generators, miles of electrical cords, stoves, cookware,

Read More »
June 3, 2020 No Comments

Why Do People LOVE Cash Prizes

When asked what prize they want, most people entering sweepstakes and contests overwhelmingly say they want cash prizes. Why? Why not a trip, or a car, or jewelry? Here are the three big reasons: 1. With cash prizes, you can buy exactly what you want. With most prizes, the sponsor customizes the choices or options for a prize, such as selecting the make and model of the car offered as

Read More »
May 28, 2020 No Comments

Mexico Sweepstakes Basics

Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the Mexico sweepstakes laws and regulations regarding promotions (e.g., games of chance and/or contests of skill) differ from US law and other countries. We compiled a list of frequently asked questions we typically receive regarding promotions in Mexico that should provide you with some general information during your planning stages. Is

Read More »
May 13, 2020 No Comments

Ideas to Build Brand Equity in Times of Crisis

Before we dig into the nuts and bolts, let’s define what it means to build brand equity. By definition brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Companies use advertising and other methods to build brand equity and make their products more memorable, recognizable, and desirable, over other similar

Read More »
May 1, 2020 No Comments
« Previous Page1 Page2 Page3 Page4 Page5 Next »

Recent Posts

Good Criteria for Judging a Contest

What is Promotional Marketing?

Criteria for Judging a Photo Contest

The Difference Between Sweepstakes and Contests

What Makes a Good Promotional Campaign?

Sweepstakes Winners: W-9’s and 1099’s

Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

Can You Use a Coupon as a Prize?

Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon

Read More

7 Types of Incentives to Use For Your Next Promotion

What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for

Read More

Federal Lottery Laws Explained

According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s

Read More

10 Amazing Prizes Under $600 Your Customers Will Want to Win

In the United States, winners are required to pay taxes on prizes they win, but if prizes are valued at

Read More

How Do I Run a Text to Win Sweepstakes?

A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile

Read More

From the MK Promotion Archives: Marden-Kane Advertisements Through The Years

So many marketing models have been developed and advertising messages delivered over these 63+ years. Even though our address has

Read More

From the MK Promotion Archives: Hunt’s Great Recipe Hunt

Hunt’s Great Recipe Hunt The Challenge In 1989 Beatrice/Hunt-Wesson, Inc. wanted to encourage the use of Hunt’s products in new

Read More

Why Do People LOVE Cash Prizes

When asked what prize they want, most people entering sweepstakes and contests overwhelmingly say they want cash prizes. Why? Why

Read More

Mexico Sweepstakes Basics

Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the

Read More

Ideas to Build Brand Equity in Times of Crisis

Before we dig into the nuts and bolts, let’s define what it means to build brand equity. By definition brand

Read More
Load More
let’s talk

Leave Nothing to Chance

Schedule a consultation with our team and let’s make things happen!

Contact us

Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

  • Marden-Kane, Inc
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

join our Newsletter

Sign up for our newsletter to enjoy marketing tips, inspirations, and more.

© 2025 Marden Kane. Designed by Fullerton Strategies
Privacy Policy | Opt-Out
Linkedin-in Facebook Instagram