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Category: Articles

6 Creative Ways to Market Your Business on a Budget

Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business on a budget to new and current customers!   1. Put a Sign On It When you can’t pay for local advertising, rely on word of mouth and a sign or two. Put a sign in your yard, on your car, in your neighbors’ yards – you get the idea.

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April 21, 2020 No Comments

11 Small Business Social Promotion Ideas for the Shutdown

  Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these small business social promotion ideas, please remember that each social platform has promotion guidelines that

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April 15, 2020 No Comments

Work From Home Security Tips

In these days of social distancing, lock-downs, and shelter-in-place directives, far more people are working from their home offices, wherever those may be. As always, though, it’s necessary to protect yourselves from potential threats, cyber and otherwise. The following are a few mostly common-sense work from home security tips. Make sure your devices are physically safe (shut down or locked, as with a mobile phone you use to check potentially-sensitive

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April 14, 2020 No Comments

8 Creative Employee Incentive Ideas to Inspire Your Work From Home Staff

COVID-19 has turned many companies upside down in how they approach their work and the engagement of their employees. Here are 8 employee incentive ideas to inspire your work from home staff to work harder than ever, even when the new normal is not so normal.   1. Encourage Self Care How are you encouraging self-care for employees that are working from home? Run a promotion on Facebook asking your

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April 10, 2020 No Comments

Prize Fulfillment Considerations for Your Next Sweepstakes or Contest

  Prize fulfillment is the part of the sweepstakes or contest that consumers may love the best, but for the promotion administrator there is a lot more involved than putting a prize in the mail. Here are 6 things to consider when putting together a plan for prize fulfillment for your next sweepstakes, contest or instant win game. 1. Prize sourcing Giving away the latest goods, services, and experiences takes

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March 11, 2020 No Comments

Use Unique Codes for Your Next Instant Win or Sweepstakes

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

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February 28, 2020 No Comments

McMillion$ and the Importance of Instant Win Game Security

  If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud in the McDonald’s Monopoly games between 1989 and 2001, bilking McDonald’s and their customers out

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February 13, 2020 No Comments

How to Run a Legal Scavenger Hunt

  Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the level of skill involved in your scavenger hunt, the promotion may be deemed a contest (skill-based) or a sweepstakes (game of chance). Either way, you will want to have a full

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January 22, 2020 No Comments

5 Ways a Sweepstakes Can Help Your New Business Marketing Goals

  We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals:

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January 20, 2020 No Comments

No Purchase Necessary for Running a Sweepstakes

  In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run a sweepstakes you cannot require a purchase in order to enter. However, that doesn’t mean that you can’t ask entrants to make a purchase – it just means that anyone entering without purchase must have the same chance as someone entering with purchase. Here are two ways to use a

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January 13, 2020 No Comments
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6 Creative Ways to Market Your Business on a Budget

Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business

Read More

11 Small Business Social Promotion Ideas for the Shutdown

  Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers

Read More

Work From Home Security Tips

In these days of social distancing, lock-downs, and shelter-in-place directives, far more people are working from their home offices, wherever

Read More

8 Creative Employee Incentive Ideas to Inspire Your Work From Home Staff

COVID-19 has turned many companies upside down in how they approach their work and the engagement of their employees. Here

Read More

Prize Fulfillment Considerations for Your Next Sweepstakes or Contest

  Prize fulfillment is the part of the sweepstakes or contest that consumers may love the best, but for the

Read More

Use Unique Codes for Your Next Instant Win or Sweepstakes

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your

Read More

McMillion$ and the Importance of Instant Win Game Security

  If you aren’t sure why instant win game security is that big of a deal, you might want to

Read More

How to Run a Legal Scavenger Hunt

  Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal

Read More

5 Ways a Sweepstakes Can Help Your New Business Marketing Goals

  We get it. Running a new business probably takes up all of your time, and you don’t have a

Read More

No Purchase Necessary for Running a Sweepstakes

  In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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