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Category: Branding

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t.  So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this

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November 22, 2016 No Comments

4 Reasons Brands Should Embrace Sweepstakers

Sweepstakers, also known as “sweepers” and even as “compers” in the UK, are the people who put hours each day into entering sweepstakes and contests. Many of them consider it a full-time job. These people take promotions very seriously, and are frequently more well-versed in the ins and outs of sweepstakes industry than some brand marketers. Not all brands like the thought of a bunch of professional sweepstakers entering their

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November 4, 2016 No Comments

Father’s Day Promotion Ideas

  Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games.

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March 15, 2016 No Comments

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners with these amazing prizes.   Here is a run-down of the best prizes you could offer in your Valentine’s contest this year: For the Winner of the Most Embarrassing Love Gone Wrong Contest A day trip to a spa for some time to get over the embarrassment and recover. The

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January 26, 2016 No Comments

Things To Consider When Working With A Celebrity — Risky Or Rewarding?

  Rosemary Stein, VP from our Chicago office, wrote this piece for MK on what to consider when you want to run a promotion that involves a celebrity. There are advantages and disadvantages to using celebrities in your promotions. Athletes, actors and musicians can influence purchase especially when they align themselves with a product that is relevant to the brand’s target demographic. Very popular celebs can appeal to a broader

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January 15, 2016 No Comments

Promotional Marketing Predictions for 2016

  What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a bit of Zoltar’s help): Native ads will be booming – and promotions are part of that mix. As ad blockers become more of an issue for advertisers and brands, the only logical solution is to turn to more creative ways to get a product in front of people. And that

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December 9, 2015 No Comments

Sweepstakes Prizes: Regift or Keep?

  When offering prizes in a sweeps, you have to offer what people want. We generally tell clients to keep prizing simple: offer cash, electronics, trips or cars, depending on your prize budget. People want those the most. But we wanted to put this to the test! So we polled people on a short nine item list of potential sweepstakes prizes to see if they would keep or regift the

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November 10, 2015 1 Comment

50 Reasons to Run a Sweepstakes or Contest

  Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to

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November 4, 2015 No Comments

5 Things That Scare Promotional Marketers

  It’s not easy to scare a promotional marketer. We have run contests and sweepstakes all over the world on shoestring budgets and with impossible deadlines. We have assisted our clients in navigating through the freak show that is the world of promotional marketing. However, in the early planning stages with a new client there are a few key phrases that will always make our blood run cold: We want

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October 27, 2015 No Comments

2015 Digital Marketing Survey Results

    In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

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August 11, 2015 No Comments
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
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  • Promotion Trends
  • Responsive Design
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  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it

Read More

4 Reasons Brands Should Embrace Sweepstakers

Sweepstakers, also known as “sweepers” and even as “compers” in the UK, are the people who put hours each day

Read More

Father’s Day Promotion Ideas

  Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should

Read More

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners

Read More

Things To Consider When Working With A Celebrity — Risky Or Rewarding?

  Rosemary Stein, VP from our Chicago office, wrote this piece for MK on what to consider when you want

Read More

Promotional Marketing Predictions for 2016

  What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a

Read More

Sweepstakes Prizes: Regift or Keep?

  When offering prizes in a sweeps, you have to offer what people want. We generally tell clients to keep

Read More

50 Reasons to Run a Sweepstakes or Contest

  Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are

Read More

5 Things That Scare Promotional Marketers

  It’s not easy to scare a promotional marketer. We have run contests and sweepstakes all over the world on

Read More

2015 Digital Marketing Survey Results

    In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
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  • 516-365-3999

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