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Category: Consultation

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t.  So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this

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November 22, 2016 No Comments

Run a Legal Giveaway

  Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a giveaway. In the United States, a giveaway, or sweepstakes in legal terminology, is when you

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September 30, 2016 18 Comments

Commercial Co-Ventures, CCV Filing and Cause Related Marketing

A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or some percentage of profit from the business’ sales go to the charity. This type of cause related marketing is regulated in almost half of the states in the U.S., and may require that the business complete some sort of CCV filing or registration in the state(s) where the transaction is

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September 23, 2016 1 Comment

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play

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September 13, 2016 No Comments

Are Promotional Products Still Relevant?

  Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to keep up with current consumer trends and the types of promotional products, whether premiums, branded merchandise or custom logo apparel, are also changing. Knowing that social media, gaining followers or having a commercial go viral are probably forefront on your mind, we want to provide you with some information on

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July 14, 2016 No Comments

The 7 Deadly Sins of Promotional Marketing

  Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers and keep existing ones. How could giving something away or providing incentives go wrong?  Trust us, it can. To ensure success, try to avoid any of these 7 deadly sins of promotional marketing. Greed: Asking for money. We know for many companies, the primary goal of promotional marketing is

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May 13, 2016 No Comments

Skill Testing Question in Canada: Why Is It Required?

  Fae Savignano, our SVP, explains why a Skill Testing Question is required if you run a Sweepstakes in Canada. If you are a Canadian resident and enter a Sweepstakes you will be required to correctly answer a mathematical skill testing question in order to be eligible to enter and possibly win a prize. Residents of the United States do not have this prerequisite, as this rule is specific only

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May 3, 2016 6 Comments

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better

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April 19, 2016 No Comments

Father’s Day Promotion Ideas

  Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games.

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March 15, 2016 No Comments

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners with these amazing prizes.   Here is a run-down of the best prizes you could offer in your Valentine’s contest this year: For the Winner of the Most Embarrassing Love Gone Wrong Contest A day trip to a spa for some time to get over the embarrassment and recover. The

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January 26, 2016 No Comments
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  • Instagram
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  • International
  • Loyalty
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  • Promotion Planning
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Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it

Read More

Run a Legal Giveaway

  Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending

Read More

Commercial Co-Ventures, CCV Filing and Cause Related Marketing

A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or

Read More

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as

Read More

Are Promotional Products Still Relevant?

  Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to

Read More

The 7 Deadly Sins of Promotional Marketing

  Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new

Read More

Skill Testing Question in Canada: Why Is It Required?

  Fae Savignano, our SVP, explains why a Skill Testing Question is required if you run a Sweepstakes in Canada.

Read More

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track

Read More

Father’s Day Promotion Ideas

  Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should

Read More

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • 575 Underhill Blvd. Suite 222
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