Category: Contests

6 Ways to Have a Sweepstakes Advantage

A sweepstakes is a promotion that involves an element of chance – usually a random drawing or random instant win. So are there ways to have a sweepstakes advantage if the drawing is random? Only if you make your entry count. Here’s how: Enter! Seems simple enough, but we have seen people start the entry form process and then never get to the submission success page. You can’t win if

September 12, 2019 No Comments

What Promotion Incentives Work Best?

We are constantly asked by our clients what promotion incentives work best. Should they give away a lot of small things, or one big thing? What is the ideal value of an incentive or prize? Do small incentives work? Here is a short summary of what promotion incentives work to entice consumers to register for a promotion such as a sweepstakes or contest or loyalty program. But

September 5, 2019 No Comments

How to Run a Legal TikTok Contest or Sweepstakes

TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: Use a unique hashtag to track entries. The best way to track entries for

August 2, 2019 2 Comments

5 Reasons to Use Electronic Gift Codes as Prizes

Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the code embedded in the link. These e-gift codes can be redeemed online, and the codes

April 26, 2019 No Comments

How to Create Sweepstakes and Contests So Easy Anyone Can Enter

One of the biggest problems we see with online sweepstakes and contest concepts is that they can get overcomplicated or are run on platforms that the target audience is not using. When that happens, people get confused and do not enter — or worse, start bad-mouthing your brand. It’s time to start creating contests and sweepstakes so easy anyone can enter. As we like to say, don’t set the bar

April 18, 2019 No Comments

Marijuana Marketing Making Us Dizzy and Confused

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut,

April 10, 2019 No Comments

Content Moderation: A Requirement for Social Posts and Contests

Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social

March 1, 2019 No Comments

10 Ways to Promote Your Sweepstakes or Giveaway

Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or

February 14, 2019 No Comments

Sweepstakes Email Opt-in Best Practices

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when

February 6, 2019 No Comments

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers

February 4, 2019 No Comments