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Category: Facebook

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018 No Comments

Get Social with a Back to School Sweepstakes for Students

  Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for

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July 19, 2017 No Comments

Sizzling Summer Social Sweepstakes Ideas

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I

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June 16, 2017 No Comments

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

  Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social

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April 4, 2017 No Comments

20 Questions to Ask Before Hiring a Contest Vendor

  Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a web site or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: How well do they know sweepstakes law and advertising and mobile? A top

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March 10, 2017 No Comments

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

  Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for

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January 10, 2017 No Comments

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t.  So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this

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November 22, 2016 No Comments

Working with Third Party Brands for a Contest

  You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need

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September 8, 2016 2 Comments

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

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May 17, 2016 No Comments

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better

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April 19, 2016 No Comments
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Get Social with a Back to School Sweepstakes for Students

  Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high

Read More

Sizzling Summer Social Sweepstakes Ideas

  Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag

Read More

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

  Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase

Read More

20 Questions to Ask Before Hiring a Contest Vendor

  Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may

Read More

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

  Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media

Read More

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it

Read More

Working with Third Party Brands for a Contest

  You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought

Read More

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run,

Read More

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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