Category: Facebook

Facebook, Pinterest and Twitter Changes You May Have Missed

This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook announced that like-gating will be disabled as of November 5, 2014. This gives you three months to finish out any current campaigns that require a “like” of a brand page in order to access

August 13, 2014 No Comments

Hot Summer Sweepstakes and Contest Ideas

Joe Keffas, Marden-Kane Account Executive, contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer time. It’s the time of year when people go to the beach, hit the golf course, barbecue, pretty much everything that can be done outside. Here are a few promotion ideas to help celebrate one of the best times of the

May 20, 2014 1 Comment

St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day. Here are 5 easy ideas to bring you St. Patrick’s Day Gold: 1. Run a Get Lucky Sweepstakes and make a splash with your Facebook fans.

March 5, 2014 No Comments

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest.

December 12, 2013 No Comments

Your Sweepstakes Entry Form Template: How Much Data Do You Really Need?

We once had someone come to us after they ran a promotion to tell us that they were having a hard time contacting winners. It turns out they were so busy trying to protect the user by not collecting personal data on individual entrants that they had not collected a way to contact the winners! We understand the need for privacy controls, but in order to add someone to

October 21, 2013 No Comments

10 Frequently Asked Questions About Facebook Timeline Promotions

Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!”Contest or a “Like This Post” Sweepstakes) on your business timeline page, and all you need are official rules and prizes to give away. But we

October 14, 2013 No Comments

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy on the budget. What makes these sweepstakes so easy is that they utilize established social

October 8, 2013 No Comments

5 Social Media Sweepstakes Best Practices

A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

September 10, 2013 No Comments