Category: Facebook

Facebook Promotions Made Simpler with a Few Guidelines Change

So here is where I would usually rant about how, in typical Facebook fashion, Facebook announced a major change with no warning or regard for the promotions industry or Facebook developers. But this change is too good to really complain about from a client perspective. This time they have totally shifted the mindset for running promotions on Facebook and made it simpler and easier. And while this may mean

August 28, 2013 No Comments

INFOGRAPHIC: 3 Tickets to Facebook Contest Success

Running a successful Facebook promotion takes planning, as well as awareness of the limitations of Facebook’s platform and their strict promotional guidelines. This infographic gives you three tickets to launch your Facebook promotion successfully! For more information on running a promotion on Facebook see on of our past articles: Understanding Facebook Promotional Guidelines How to Make Your Facebook Sweepstakes Work on a Mobile Device or Tablet When to Add

June 26, 2013 No Comments

Facebook Hashtags: 6 Things to Be Aware of When Using Them for Your Brand

Over the last week the social media marketing buzz was about how Facebook incorporated hashtags into their search. The majority of news articles and blogs out there proclaim this a huge victory for brands in terms of being able to promote your products and services, and for searching and finding topics within Facebook. But hold on. Facebook hashtags are in place but they are still in the infancy stage. They

June 19, 2013 No Comments

When to Add Apps for Facebook Contests to Your Page

Facebook allows up to 12 individual visible tabs. Each provides real estate for a custom contest application. Too few companies take full advantage of this space. We can hardly think of on occasion when this inventory should be allowed to spoil. The number one reason consumers will make repeat visits to your page is to see if there is value. And consumers see great value in online contests. A

June 11, 2013 No Comments

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013 No Comments

Introducing Zeus

Many of the current do-it-yourself online promotion applications on the market leave users with the responsibility of developing the legal terms or Official Rules themselves, which can quickly become a very daunting – and expensive – task. Many brands aren’t even aware of the significance of or legal requirement for Official Rules. Promotions run incorrectly could open the door to a host of negative unforeseen events (read fines, bad PR,

April 1, 2013 No Comments

Facebook Changes. Again.

Facebook is up to its old tricks again, changing things up and causing developers worldwide to scramble to see if the changes have any effect on their applications. The old norm for web development was that companies would come up with an idea, develop specifications, build, test, deploy and done. But if you want to sync up to Facebook, there are some new rules. Facebook rules that can change on

March 7, 2013 No Comments

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out. Google and Facebook provide opportunities to do so but operate on different principles. Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases. Facebook ads appear based on targeting specific interests within the Facebook community. Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website.

February 27, 2013 No Comments

How to Make Your Facebook Sweepstakes Application Work on a Mobile Device or Tablet

We built a simple sweepstakes as a custom Facebook application a few years ago for a client. The client loved it – until she realized a day before launch that the QR code she had set up to take her mobile users to the application was not working. “Why isn’t the site working?” she asked in a panic. The site was working. The only problem was that she had

February 21, 2013 1 Comment

INFOGRAPHIC: 3 Tickets to Facebook Contest Success

Facebook Changes. Again.

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

How to Make Your Facebook Sweepstakes Application Work on a Mobile Device or Tablet

Sweepstakes and Fulfillment Company; How to Pick One

INFOGRAPHIC: 3 Tickets to Facebook Contest Success

Facebook Changes. Again.

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

How to Make Your Facebook Sweepstakes Application Work on a Mobile Device or Tablet

Sweepstakes and Fulfillment Company; How to Pick One