Category: Instagram

Father’s Day Promotion Ideas

Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games.

March 15, 2016 No Comments

How to Contact Winners in Social Media Contests

Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to collect data you typically collect address and phone or email so contacting winners is easy.

February 23, 2016 No Comments

Promotional Marketing Predictions for 2016

What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a bit of Zoltar’s help): Native ads will be booming – and promotions are part of that mix. As ad blockers become more of an issue for advertisers and brands, the only logical solution is to turn to more creative ways to get a product in front of people. And that

December 9, 2015 No Comments

50 Reasons to Run a Sweepstakes or Contest

Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to

November 4, 2015 No Comments

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

August 11, 2015 No Comments

Promotion 101 for Non-Profits

I cringe every time I get emails from some of my favorite charities that offer “raffles” and “incentives” in conjunction with their fundraising. Not that providing an incentive is a terrible thing; I love getting a freebie from a legal promotion every once in a while. But frequently the incentives and promotions are NOT run legally. I worry that my favorite charities will one day get their hands slapped

March 3, 2015 No Comments

Run a Sweepstakes to Make Small Business Saturday A Big Win

Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses, and American Express provides incentives to those shoppers. In just those five years, the concept of shopping locally the day after Black Friday has become a holiday tradition. So how can your small business make this the best Small

November 7, 2014 No Comments

Hot Summer Sweepstakes and Contest Ideas

Joe Keffas, Marden-Kane Account Executive, contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer time. It’s the time of year when people go to the beach, hit the golf course, barbecue, pretty much everything that can be done outside. Here are a few promotion ideas to help celebrate one of the best times of the

May 20, 2014 1 Comment

Mother’s Day Promotion Ideas

Maryann Murphy, an Account Executive for Marden-Kane, wrote this timely post on ideas for Mother’s Day. It’s not too late to run a promotion for this year! Contact us and we can get you launched by the weekend! Mother’s Day is right around the corner, and it’s a day to remember to say “thank you” and appreciate the wonderful mom in your life (whether it is your mother, your

May 5, 2014 No Comments

Top 10 Marden-Kane Blog Posts from 2015

Promotion 101 for Non-Profits

Top 10 Marden-Kane Blog Posts from 2015

Promotion 101 for Non-Profits