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Category: Instagram

Easter Promotion Ideas: Beyond the Jelly Bean Count

  Katie Blaney,  former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school break, blooming flowers and Easter traditions. A spring-time or Easter themed promotion is a great opportunity to engage with your consumers while they plan for these joyful events. So what comes to mind when you hear Easter? Jelly beans, dying and

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March 27, 2014 No Comments

St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

  Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day. Here are 5 easy ideas to bring you St. Patrick’s Day Gold: 1.       Run a Get Lucky Sweepstakes and make a splash with your Facebook fans.

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March 5, 2014 No Comments

How Instagram Direct Changes Promotions

  One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way to privately contact potential winners to notify them that they won – which led to potential to fraud when we were forced to post a public comment to notify winners. Marden-Kane came up with a workaround to this problem, which involved asking people to verify their account when they contacted

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January 6, 2014 No Comments

5 Social Media Sweepstakes Best Practices

  A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

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September 10, 2013 No Comments

3 Things To Consider Before Running An Instagram Promotion

  Everyone is on Instagram! Let’s run an Instragram contest! It will be super easy – just ask people to post a photo and we can decide on a favorite and …… Whoa!!!! It’s not that easy. Yes, Instagram is very popular right now and it’s easy for consumers to post content and to set up a promotion. But keep in mind that any sweepstakes or contest you run is

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August 1, 2013 No Comments

The Impact of Instagram Versus Twitter Vine on UGC Contests

    Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now?  Because he can?  That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34.  But technology aside for a moment, there is more to it as Systrom suggests; “You can capture a lot in 15 seconds. It’s the right balance

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July 8, 2013 No Comments
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  • International
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  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
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  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
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Easter Promotion Ideas: Beyond the Jelly Bean Count

  Katie Blaney,  former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of

Read More

St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

  Now is the time for your brand to make a name for itself on one of the popular social

Read More

How Instagram Direct Changes Promotions

  One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way

Read More

5 Social Media Sweepstakes Best Practices

  A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow

Read More

3 Things To Consider Before Running An Instagram Promotion

  Everyone is on Instagram! Let’s run an Instragram contest! It will be super easy – just ask people to

Read More

The Impact of Instagram Versus Twitter Vine on UGC Contests

    Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now?  Because he can?  That’s a possible

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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