Category: Marketing Innovations

6 Creative Ways to Market Your Business on a Budget

Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business on a budget to new and current customers! 1. Put a Sign On It When you can’t pay for local advertising, rely on word of mouth and a sign or two. Put a sign in your yard, on your car, in your neighbors’ yards – you get the idea.

April 21, 2020 No Comments

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters

August 8, 2019 3 Comments

Marijuana Marketing Making Us Dizzy and Confused

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut,

April 10, 2019 No Comments

A Day in the Life of a Promotional Marketer (or in this case, “Promotional Barketer”)

We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content Barketing, to show us what her typical day looks like as a Promotional Barketer. 8:55 AM: I know the day may get a little chaotic so I get in a bit early to power up my laptop and start the day with a little coffee in my favorite mug. 9:05

December 20, 2018 No Comments

Father’s Day Promotion Ideas

Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all the Dads out there! #DadLife Instagram Sweepstakes: New dads holding their babies. Dads coaching soccer games.

March 15, 2016 No Comments

How to Prevent Contest Voting Fraud

Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This is

January 19, 2016 No Comments

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

August 11, 2015 No Comments

Stream promotional content with Meerkat

Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter account. When you use Meerkat the app tweets a message that there is live video

April 15, 2015 No Comments

5 Non-Traditional Holidays to Build a Promotion Around

Don’t want to get lost in the sea of promotions running during the holidays from October through December? Consider running a promotion in conjunction with a more obscure, non-traditional holiday. Here are some of our favorite holidays that are ripe for a sweeps or contest tie-in. Betty White’s Birthday: January 17 Betty White, everyone’s favorite grandmotherly actress, will be celebrating her 93rd birthday in 2015. Last year, her birthday

October 23, 2014 No Comments

Top 5 Infographics on the Marden-Kane Pinterest Boards

If you aren’t already following Marden-Kane on Pinterest, you should be! We have over 7,000 followers and, thanks to the new Pinterest analytics tracking, we now know we have over 5,400 daily impressions. Our most popular board is or Apps, Services and Social board, which features social articles and infographics. We look for the newest and greatest infographics that explain social platforms and business marketing every day and post them

October 2, 2014 No Comments