Category: Marketing Innovations

Wearable Technology Provides Promotion Marketers an Edge

In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional

February 10, 2014 No Comments

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest.

December 12, 2013 No Comments

5 Creative Snapchat Promotion Ideas

Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend itself to promotions because of things like disappearing coupons, with a little creative strategy you

November 21, 2013 No Comments

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be

April 9, 2013 No Comments

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that; “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013 No Comments

Crowdsourcing and User-Generated Content

Marden-Kane helps business owners and marketers develop strategies for marketing though the use of such promotional marketing tools as sweepstakes, contests and instant-win games. Our company has vast experience in launching campaigns with impressive returns. We use concepts such as crowdsourcing and user-generated content to solicit feedback from customers and help business owners improve their products or services. Some of our most reputable clients have used these concepts to achieve

July 31, 2012 No Comments

Establishing Emotional Connections & Personal Interactions Between Brand & Consumer

The methods to reach consumers have expanded over time and consumers have grown tired of the proliferation of advertising and marketing intrusions. Hence, the popularity of TiVo, Pop-Up blockers, Opt-Out and Do- Not –Call. Yet, consumers will respond to marketing initiatives that humanize their experience with the brand and establish a personal and meaningful connection. The current marketplace offers many innovative ways to establish a positive connection through advertising, in-store,

July 28, 2009 No Comments