Category: Mobile

5 Text Message Marketing Ideas

A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your customers for their mobile numbers along with permission to send text, or SMS, messages to their phones, and then implement a program using a text messaging service to communicate with your customers on a regular basis. Here are 5 text message marketing ideas and ways to build an SMS customer

March 10, 2021 No Comments

How Do I Run a Text to Win Sweepstakes?

A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile phone. A text to win can be set up in days instead of weeks. This type of promotions is fast to enter. And it provides a way to collect minimal private, personal information if your brand is privacy focused. Here are 6 best practices to consider when running a text

June 26, 2020 No Comments

Stream promotional content with Meerkat

Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter account. When you use Meerkat the app tweets a message that there is live video

April 15, 2015 No Comments

Responsive Microsite or Mobile App…Which One Is Better For a Promotion?

Tricia Zorn, Digital Project Manager at Marden-Kane, contributed this week’s blog about responsive microsites vs. mobile apps. If you are planning on running a contest, sweepstakes or instant win game, and are wondering whether or not you need a responsive microsite or a mobile app, you are not alone. This is probably one of the most asked questions we get from clients who want to run a promotion but

February 24, 2015 No Comments

3 Simple Things to Do to Prepare for Cyber Monday

With Black Friday and Cyber Monday fast approaching, what can you do to ensure your brand’s holiday promotion gets off to a great start? There is a lot at stake here — last year’s Cyber Monday sales topped $2.29 billion. Here are three simple things to do to ensure that your holiday promotion goes smoothly so your brand can capitalize on this year’s share of the Cyber Monday action.

October 31, 2014 No Comments

Millions of dollars of TCPA Fines are closer than they appear

There is a great scene in Jurassic Park where the T-Rex is chasing one of the Jeeps through the park. The driver looks in his mirror and we see the words “objects in your mirror are closer than they appear.” This engraving in the mirror glass is actually part of a variety of mandatory Federal Motor Vehicles Safety Standards. We think nothing of the message and focus our attention

August 26, 2013 No Comments

Holiday Planning. A lot of Technology not a lot of Time.

The last two weeks of August are traditionally the time many of us realize we’ve worked too hard this summer and we’re over the limit. So it’s time to kick back and take a vacation before Labor Day. Good advice because once Labor Day passes it is definitely time to get moving on holiday promotion plans. Once you have your creative idea there are three digital technologies

August 12, 2013 No Comments

The Impact of Instagram Versus Twitter Vine on UGC Contests

Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it as Systrom suggests; “You can capture a lot in 15 seconds. It’s the right balance

July 8, 2013 No Comments

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be

April 9, 2013 No Comments

Facebook Changes. Again.

Facebook is up to its old tricks again, changing things up and causing developers worldwide to scramble to see if the changes have any effect on their applications. The old norm for web development was that companies would come up with an idea, develop specifications, build, test, deploy and done. But if you want to sync up to Facebook, there are some new rules. Facebook rules that can change on

March 7, 2013 No Comments