Category: Multicultural

Double The Mother’s Day Fun!

Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one year. Because of the tremendous value mothers hold in the Hispanic family unit, and since Latinos embrace both their culture’s traditions with those of the United States, some moms

May 7, 2014 No Comments

When Should Rules be Posted in Spanish?

Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to translate and post Spanish rules for your promotions. If you want to reach a target audience with an authentic voice, then promoting your campaign in-language would be the way to go! Marketers should not assume that an English language only, cookie-cutter promotion will work for all of their customers;

April 2, 2014 No Comments

Newly Revised Puerto Rico Sweepstakes Regulations

Thanks to the recent amendments to the Sweepstakes and Games of Chance Regulation in Puerto Rico, effective November 27, 2009 promoters and advertisers will be able to conduct promotions in Puerto Rico without the previously restraining legal barriers. Until now marketers were forced to void promotions and exclude residents of Puerto Rico in participating in stateside promotions. This benefits both the 3.9 million residents of Puerto Rico and promotion marketers.

November 13, 2009 No Comments

Marketing to a Latin Beat

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46 million Latinos/Hispanics living in the US (as per the 2008 US census) are asking us marketers the same question. As they should be, especially since they are quoted as being the fastest growing consumer segment, with an annual spending power of more than $863 billion. Although the Hispanic market

August 19, 2009 No Comments