Category: Prizes

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

August 11, 2015 No Comments

Planning a Rio 2016 Olympics Promotion

Update: See our updated guidelines for the Tokyo Summer Olympics. The next Summer Olympic Games will be in Brazil in August of 2016. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games. If you are not a Worldwide TOP Partner already, like Coca-Cola, Atos, Bridgestone, Dow, General Electric, McDonald’s, Omega, Panasonic, Proctor & Gamble, Samsung, Toyota and

July 31, 2015 No Comments

Back to School Promotion Planning

There are a lot of shoppers and eyes online in July, August and September. Perfect timing for running online promotions geared toward back-to-school. And now is the perfect time to start planning! Simple Back to School sweepstakes with great prizes are always popular as it there is low or no barrier to entry yet the reward can be high. A social sweepstakes may work for a campus event. User-generated content

May 15, 2015 No Comments

10 Hot Summer Prize Ideas

Updated May 3, 2019. Need an escape? Your customers do! Summer is on their minds — and you can make their dreams come true by offering the summer prizes they want in your upcoming summer promotion. Here are some summer prize ideas for your next sweepstakes: 1. Cruises Cruises, or all-inclusive trips, rank highest amongst consumers as their vacation picks. Since there are so many cruise lines and cruise budgets

March 17, 2015 No Comments

9 Holiday Gift Ideas for Promotional Marketers (Like Us!)

Here is some insight into what gifts we promotional marketers really want for the holidays. While these ideas may not resonate with everyone, these are the tried and true, most buzz-worthy items that we have fought over in our office. Take note as you plan out your holiday gift list to your colleagues and friends in the marketing profession (or more specifically, to your friends here at Marden-Kane!). These

November 11, 2014 No Comments

Run a Sweepstakes to Make Small Business Saturday A Big Win

Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses, and American Express provides incentives to those shoppers. In just those five years, the concept of shopping locally the day after Black Friday has become a holiday tradition. So how can your small business make this the best Small

November 7, 2014 No Comments

5 Fabulous “Trip of a Lifetime” Prizes

Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about one-of-a-kind, budget-minded trips to award as prizes. Americans love vacations but more than half of them who do not plan on taking a trip this year say it is due to a lack of funds. So why not give them a chance to win it? Trips as prizes allow winners to explore sights, food, and cultures they would typically

August 12, 2014 No Comments

5 Prizes People Want to Win

We are constantly asked by our clients what prizes people want to win. Here is a short list of what we know works to entice consumers to enter a sweepstakes or contest, and makes them happy to accept as a winner. 1. Cash and gift cards. Cash is always king, with gift card requests coming in a close second. In reviewing our sweeps participation across all types of clients

July 31, 2014 1 Comment