Category: Promotion Planning and Trends

How do Online Sweepstakes Work?

Online sweepstakes are becoming increasingly popular. This is so because they offer the excitement of winning a prize or money without needing to pay to enter, or to work to win the award. Those who participate in sweepstakes enjoy the thrill of entering and savor the possibility of winning. Since participants don’t need any particular skill to enter a sweepstakes, the experience is enjoyable because it is effortless. While

July 31, 2012 7 Comments

How Do Large Companies Promote Using Social Media?

With millions of people using social media sites, companies have turned towards social media as a virtually unlimited resource for attracting new customers and making new sales. There are several ways large companies can use social media to promote their brands and take advantage of these opportunities. Offer Exclusive Coupons Many large companies offer exclusive coupons only to customers who join their Facebook and Twitter pages. This strategy is particularly

July 31, 2012 No Comments

Crowdsourcing and User-Generated Content

Marden-Kane helps business owners and marketers develop strategies for marketing though the use of such promotional marketing tools as sweepstakes, contests and instant-win games. Our company has vast experience in launching campaigns with impressive returns. We use concepts such as crowdsourcing and user-generated content to solicit feedback from customers and help business owners improve their products or services. Some of our most reputable clients have used these concepts to achieve

July 31, 2012 No Comments

Newly Revised Puerto Rico Sweepstakes Regulations

Thanks to the recent amendments to the Sweepstakes and Games of Chance Regulation in Puerto Rico, effective November 27, 2009 promoters and advertisers will be able to conduct promotions in Puerto Rico without the previously restraining legal barriers. Until now marketers were forced to void promotions and exclude residents of Puerto Rico in participating in stateside promotions. This benefits both the 3.9 million residents of Puerto Rico and promotion marketers.

November 13, 2009 No Comments

Marketing to a Latin Beat

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46 million Latinos/Hispanics living in the US (as per the 2008 US census) are asking us marketers the same question. As they should be, especially since they are quoted as being the fastest growing consumer segment, with an annual spending power of more than $863 billion. Although the Hispanic market

August 19, 2009 No Comments

Whew! Good News in Online Media & Promotions

Finally some numbers that don’t make you wince. This report on media spend mirrors our experience over the last several weeks, that requests for quotes and the desire to build more integrated promotions is starting to drive conversations again. http://chiefmarketer.com/advertising/0401-online-advertising-grows-2008/ Another benefit from the budget tightening is the increased emphasis on measurement and analysis. We are emerging smarter and tougher!

April 1, 2009 No Comments