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Category: Promotion Planning

5 Text Message Marketing Ideas

A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your customers for their mobile numbers along with permission to send text, or SMS, messages to their phones, and then implement a program using a text messaging service to communicate with your customers on a regular basis. Here are 5 text message marketing ideas and ways to build an SMS customer

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March 10, 2021 No Comments

Put That Sweepstakes Data to Work

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not

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February 12, 2021 No Comments

Make a Pick from the Promotional Marketing Campaign Litter

Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of dogs! Find a dog personality that fits your company culture, and we can match you up to the right promotion below! 1. Shy dogs should try an essay contest. Sometimes you need to get to know who your customers are, and it takes a few words to get the message

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February 5, 2021 No Comments

Celebrating 38 Years with Marden-Kane EVP Fae Savignano

Happy 38th Anniversary to Marden-Kane EVP Fae Savignano! Get to know Fae below — and make sure you comment with your well wishes in the comments!   What was your job title and what were your responsibilities when you were hired? I was hired as an administrative assistant to Paul Goldman, VP. My responsibilities included basic secretarial duties (answering phones, taking dictation, typing quotes, letters, and invoices) as well as

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January 22, 2021 1 Comment

6 Ways to Market in a Pandemic: Rewriting the Marketing Playbook

As COVID-19 continues to take a toll on businesses worldwide, the way we market our business has had to evolve. We spent some time in 2020 rewriting the marketing playbook and posted a series of articles about how to market using virtual events, social, and more. These six posts continue to be our go-to recommendations for any business trying to market themselves in a pandemic. If you have advice for

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January 7, 2021 No Comments

Top 10 Promotional Marketing Articles of 2020

Announcing our top 10 promotional marketing posts from 2020. It has been a wild year, but businesses are finding new ways to market and promote themselves using games and incentives. These are the 10 things that resonated most in 2020 with the businesses we serve that will help carry their marketing into 2021 and beyond! 1. How to Run a Legal Scavenger Hunt Ever thought about running a treasure hunt or

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December 29, 2020 No Comments

Fun Halloween Giveaway Ideas for Your Business

Trick or treaters are almost at the door! Now is the chance to scare up some new customers with a fun Halloween giveaway. “Scare Up” Some New Leads with an Online Halloween Giveaway or Sweepstakes Ask people for their emails (with an opt-in to your mailing list built into the submission form), and then conduct a random drawing from the entries to give away a great prize. Now that they

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October 14, 2020 No Comments

Cooking Contest Best Practices

A cooking contest is a great way to engage your customers and help people think of creative ways to use your brand’s products, be it the food or kitchen products. Keep It Simple As with any contest, the key to a successful cooking contest is to keep the ask simple and the messaging clear. An open-ended call for entries could create issues if you end up having to judge a

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September 23, 2020 No Comments

Promoting “Singles Day” in the U.S.A.

Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you can see, the date corresponds with four “ones”, representing four singles. Similar to China’s Singles Day on 11/11, the UK celebrates that day on 3/11 and the U.S.A. on 9/22…this of course is above and beyond our Singles Awareness Day on 2/15, that follows our national Valentine’s Day. According to

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September 21, 2020 No Comments

7 Types of Incentives to Use For Your Next Promotion

What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for your next promotion. 1. Prizes: It should come as no surprise that the #1 type of incentive is a contest or sweepstakes prize. People love to win high value prizes, especially cash, trips, and one of a kind experiences that can be won in a game of chance or a

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August 12, 2020 No Comments
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

5 Text Message Marketing Ideas

A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your

Read More

Put That Sweepstakes Data to Work

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes

Read More

Make a Pick from the Promotional Marketing Campaign Litter

Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of

Read More

Celebrating 38 Years with Marden-Kane EVP Fae Savignano

Happy 38th Anniversary to Marden-Kane EVP Fae Savignano! Get to know Fae below — and make sure you comment with

Read More

6 Ways to Market in a Pandemic: Rewriting the Marketing Playbook

As COVID-19 continues to take a toll on businesses worldwide, the way we market our business has had to evolve.

Read More

Top 10 Promotional Marketing Articles of 2020

Announcing our top 10 promotional marketing posts from 2020. It has been a wild year, but businesses are finding new ways

Read More

Fun Halloween Giveaway Ideas for Your Business

Trick or treaters are almost at the door! Now is the chance to scare up some new customers with a

Read More

Cooking Contest Best Practices

A cooking contest is a great way to engage your customers and help people think of creative ways to use

Read More

Promoting “Singles Day” in the U.S.A.

Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you

Read More

7 Types of Incentives to Use For Your Next Promotion

What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for

Read More
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Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • Marden-Kane, Inc
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

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