Category: Promotion Planning

10 Amazing Prizes Under $600 Your Customers Will Want to Win

In the United States, winners are required to pay taxes on prizes they win, but if prizes are valued at over $600 then the promotion sponsor is also required to collect W-9’s and issue 1099’s to each winner. That’s why many sponsors like to find prizes under $600 that are coveted by winners, but don’t require the additional headache of having to collect additional personally identifying information (PII) in order

July 6, 2020 No Comments

Why Do People LOVE Cash Prizes

When asked what prize they want, most people entering sweepstakes and contests overwhelmingly say they want cash prizes. Why? Why not a trip, or a car, or jewelry? Here are the three big reasons: 1. With cash prizes, you can buy exactly what you want. With most prizes, the sponsor customizes the choices or options for a prize, such as selecting the make and model of the car offered as

May 28, 2020 No Comments

6 Creative Ways to Market Your Business on a Budget

Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business on a budget to new and current customers! 1. Put a Sign On It When you can’t pay for local advertising, rely on word of mouth and a sign or two. Put a sign in your yard, on your car, in your neighbors’ yards – you get the idea.

April 21, 2020 No Comments

11 Small Business Social Promotion Ideas for the Shutdown

Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these small business social promotion ideas, please remember that each social platform has promotion guidelines that

April 15, 2020 No Comments

Prize Fulfillment Considerations for Your Next Sweepstakes or Contest

Prize fulfillment is the part of the sweepstakes or contest that consumers may love the best, but for the promotion administrator there is a lot more involved than putting a prize in the mail. Here are 6 things to consider when putting together a plan for prize fulfillment for your next sweepstakes, contest or instant win game. 1. Prize sourcing Giving away the latest goods, services, and experiences takes

March 11, 2020 No Comments

Use Unique Codes for Your Next Instant Win or Sweepstakes

Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

February 28, 2020 No Comments

How to Run a Legal Scavenger Hunt

Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the level of skill involved in your scavenger hunt, the promotion may be deemed a contest (skill-based) or a sweepstakes (game of chance). Either way, you will want to have a full

January 22, 2020 No Comments

5 Ways a Sweepstakes Can Help Your New Business Marketing Goals

We get it. Running a new business probably takes up all of your time, and you don’t have a lot of extra energy to think about marketing your business. Running a simple sweepstakes, however, could be the way to meet your new business marketing goals. By running a 30 day simple sweepstakes with a high value prize you could achieve one of the following five new business marketing goals:

January 20, 2020 No Comments

No Purchase Necessary for Running a Sweepstakes

In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run a sweepstakes you cannot require a purchase in order to enter. However, that doesn’t mean that you can’t ask entrants to make a purchase – it just means that anyone entering without purchase must have the same chance as someone entering with purchase. Here are two ways to use a

January 13, 2020 No Comments

10 Cool Winter Prize Ideas

As the temperatures continue to drop, businesses wonder what they should give away with during their winter promotions. Here are 10 cool winter prize ideas for the cold weather season: 1. A trip to Iceland A trip to see the Northern Lights is on most people’s bucket lists. Make dreams come true with a trip to Iceland to see the lights up close. 2. Tickets to a hockey game Let’s

December 27, 2019 No Comments