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Category: Promotion Trends

What is a Surprise and Delight?

  A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced and random. What can be tricky about a Surprise and Delight is that if you aren’t very careful you may actually be running a sweepstakes which would require official

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February 10, 2017 No Comments

Best Sweepstakes Ever

  This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as

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February 9, 2017 No Comments

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t.  So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this

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November 22, 2016 No Comments

Holiday Sweepstakes Basics: Everything You Need to Know in One Neat Package

  A holiday sweepstakes is an easy affordable way to increase sales or traffic to your store. Not sure how to make it happen? We are! Just take a peek at this super early present from Santa Kane: a series of articles and links about how to run a holiday sweepstakes that we have compiled in one neat, handy package of a list. The links cover things like holiday sweepstakes planning, strategy, prizing, and legal

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November 10, 2016 No Comments

Are Promotional Products Still Relevant?

  Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to keep up with current consumer trends and the types of promotional products, whether premiums, branded merchandise or custom logo apparel, are also changing. Knowing that social media, gaining followers or having a commercial go viral are probably forefront on your mind, we want to provide you with some information on

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July 14, 2016 No Comments

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

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May 17, 2016 No Comments

How to Contact Winners in Social Media Contests

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to collect data you typically collect address and phone or email so contacting winners is easy.

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February 23, 2016 No Comments

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners with these amazing prizes.   Here is a run-down of the best prizes you could offer in your Valentine’s contest this year: For the Winner of the Most Embarrassing Love Gone Wrong Contest A day trip to a spa for some time to get over the embarrassment and recover. The

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January 26, 2016 No Comments

3 Reasons to Use Electronic Gift Cards as Prizes

  Electronic gift cards are a great option for prizes in your next Sweepstakes or Contest. E-gift cards can be purchased from retailers like Visa and Amazon and consist of a card code and a confirmation code that can be redeemed by a consumer online. The codes and instructions can all be delivered via an email from your brand to your winners. Here’s why e-gift cards make sense: Lower Fulfillment

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January 12, 2016 No Comments

Top 10 Marden-Kane Blog Posts from 2015

  Here they are! The 10 (actually 11, since the #10 spot was a tie) highest trafficked posts this year! 1. Updated YouTube Contest Guidelines: 5 Things to Know Earlier this year, YouTube issued a 2015 update to their contest guidelines. Basically, it explained that they were phasing out their contest gadgets that have been in place for a few years and that contests are now being governed by their simplified

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December 23, 2015 1 Comment
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
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  • Contests
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  • Facebook
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  • Sweepstakes
  • Taxes
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  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

What is a Surprise and Delight?

  A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away

Read More

Best Sweepstakes Ever

  This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I

Read More

Promotional Marketing Predictions for 2017

  Every year at this time we discuss what the next big thing will be. Sometimes we can see it

Read More

Holiday Sweepstakes Basics: Everything You Need to Know in One Neat Package

  A holiday sweepstakes is an easy affordable way to increase sales or traffic to your store. Not sure how to

Read More

Are Promotional Products Still Relevant?

  Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to

Read More

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run,

Read More

How to Contact Winners in Social Media Contests

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social

Read More

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners

Read More

3 Reasons to Use Electronic Gift Cards as Prizes

  Electronic gift cards are a great option for prizes in your next Sweepstakes or Contest. E-gift cards can be

Read More

Top 10 Marden-Kane Blog Posts from 2015

  Here they are! The 10 (actually 11, since the #10 spot was a tie) highest trafficked posts this year!

Read More
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