Category: Promotion Trends

Promotional Marketing Predictions for 2016

What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a bit of Zoltar’s help): Native ads will be booming – and promotions are part of that mix. As ad blockers become more of an issue for advertisers and brands, the only logical solution is to turn to more creative ways to get a product in front of people. And that

December 9, 2015 No Comments

Making Holiday Toy Dreams Come True

The Cabbage Patch Kid my grandmother gave me for Christmas when I was a kid was one of those right place, right time stories. It was that Christmas 1983, when you could not find a Cabbage Patch Doll anywhere. It was THE hot item that year – the one everyone wanted and no one could get. And my grandmother happened to be on a cruise in Europe that November

November 24, 2015 No Comments

Holiday Contest Planning Guide

It’s the most wonderful time of the year! Time to run a holiday contest that will reengage your customers, create brand loyalty and have everyone talking about you in the coming year. No, you don’t need a Kardashian spokesperson to make that happen. Nor do you need a 7 figure budget. What you need is a great idea, a goal and a plan to get you there! We can help!

September 24, 2015 No Comments

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

August 11, 2015 No Comments

Fall into an Autumn Promotion

With the official start of fall coming up, it is the perfect time to put on your (warm) thinking cap and reach out to your consumers with a great promotion. The cooler weather will be bringing them back inside the house and onto your website or Facebook page where they will start to accept the fact that summer is over. Keep them in good spirits by reminding them how great the fall

July 21, 2015 No Comments

Frequently Asked Questions About Back to School Promotions

So you want to run a Back to School Promotion? Great! But there are lots of things to consider. Check out our handy FAQ below to make sure it pays off! Q: Should I run a sweepstakes or contest, and what is the difference between them? A: The Difference Between Sweepstakes and Contests The words “promotion,” “sweepstakes,” “contest” and “giveaways” are sometimes used interchangeably. However, there are a few very

June 24, 2015 No Comments

Why a Facebook Ad Buy is a Must for Any Facebook Promotion

It’s happening again. Facebook is in the midst of changing their newsfeed algorithm. It’s another in a long list of unannounced Facebook changes that may result in even fewer of your followers actually viewing your posts. So what does this mean for a brand/marketer running a sweepstakes or contest on Facebook? Simply put, you must pay to play. Marketers can no longer rely on a “build it and they will

June 16, 2015 No Comments

Fun with Bonus Sweepstakes Entries!

Many clients want to extend the reach of their sweepstakes by adding in ways to earn bonus entries, either through social sharing or sending emails. This method of providing an extra entry for sharing about the promotion sounds easy enough, but you may want to consider all the pros and cons before implementing an incentive for entry mechanism in your next program. Pros: 1. Viral engagement! Letting

April 21, 2015 No Comments

Stream promotional content with Meerkat

Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter account. When you use Meerkat the app tweets a message that there is live video

April 15, 2015 No Comments

10 Hot Summer Prize Ideas

Updated May 3, 2019. Need an escape? Your customers do! Summer is on their minds — and you can make their dreams come true by offering the summer prizes they want in your upcoming summer promotion. Here are some summer prize ideas for your next sweepstakes: 1. Cruises Cruises, or all-inclusive trips, rank highest amongst consumers as their vacation picks. Since there are so many cruise lines and cruise budgets

March 17, 2015 No Comments