Category: Promotion Trends

Responsive Microsite or Mobile App…Which One Is Better For a Promotion?

Tricia Zorn, Digital Project Manager at Marden-Kane, contributed this week’s blog about responsive microsites vs. mobile apps. If you are planning on running a contest, sweepstakes or instant win game, and are wondering whether or not you need a responsive microsite or a mobile app, you are not alone. This is probably one of the most asked questions we get from clients who want to run a promotion but

February 24, 2015 No Comments

Spring Promotion Planning Guide

Need to run a promotion this spring? Consider one of Marden-Kane’s holiday promotion ideas for one of these upcoming holidays. Groundhog Day OK, this may be a winter holiday, but since it brings a promise of spring we have included it here, along with some other lesser known holidays to consider in your promotional planning. Valentine’s Day Ideas for running a love-themed sweepstakes on a social platform like

January 16, 2015 1 Comment

The Big Promotion Trends of 2014

What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and probably not what you would expect. Our clients explored many new platforms and alternative delivery methods in 2014. But what we noticed consistently was a move to simpler promotions and more custom, one-of-a-kind prizes. These are 5 of the trends we noticed during 2014: “Unliking” Facebook Facebook has been known

December 22, 2014 No Comments

Top 10 Promotional Marketing Blogs of 2014

As 2014 wraps up, we thought we would look back and see what our most popular blogs of the year were. Here is the list of the Top 10 blogs published in 2014 ranked by the number of times they were visited this year. 1. 5 Social Valentine’s Day Sweepstakes Ideas Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas

December 4, 2014 No Comments

3 Simple Things to Do to Prepare for Cyber Monday

With Black Friday and Cyber Monday fast approaching, what can you do to ensure your brand’s holiday promotion gets off to a great start? There is a lot at stake here — last year’s Cyber Monday sales topped $2.29 billion. Here are three simple things to do to ensure that your holiday promotion goes smoothly so your brand can capitalize on this year’s share of the Cyber Monday action.

October 31, 2014 No Comments

Top 5 Infographics on the Marden-Kane Pinterest Boards

If you aren’t already following Marden-Kane on Pinterest, you should be! We have over 7,000 followers and, thanks to the new Pinterest analytics tracking, we now know we have over 5,400 daily impressions. Our most popular board is or Apps, Services and Social board, which features social articles and infographics. We look for the newest and greatest infographics that explain social platforms and business marketing every day and post them

October 2, 2014 No Comments

Setting the Bar: Quality vs. Quantity of User Generated Content (UGC) Contests

There is no short answer on how to get your customers to create a lot of quality user generated content (UGC). But what we see over and over again in our client promotions is that if the bar is set too high, you may only get a few entries. Set it too low, you may get a ton of entries but not a lot of quality or even eligible, entries.

September 11, 2014 No Comments

The Next Ice Bucket Challenge

The beauty of the ice bucket challenge is that it was not conceived in a conference room by high paid creatives trying to think of what the next big viral thing would be. The ice bucket challenge started with a few people dumping water over their heads for charity and challenging others to do the same – and the concept went viral all on its own. No big ad

September 4, 2014 No Comments

5 Fabulous “Trip of a Lifetime” Prizes

Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about one-of-a-kind, budget-minded trips to award as prizes. Americans love vacations but more than half of them who do not plan on taking a trip this year say it is due to a lack of funds. So why not give them a chance to win it? Trips as prizes allow winners to explore sights, food, and cultures they would typically

August 12, 2014 No Comments

Responsive Microsite or Mobile App…Which One Is Better For a Promotion?

Top 5 Posts from 5 Years of Marden-Kane Blogs

3 Simple Things to Do to Prepare for Cyber Monday

5 Fabulous “Trip of a Lifetime” Prizes

Responsive Microsite or Mobile App…Which One Is Better For a Promotion?

Top 5 Posts from 5 Years of Marden-Kane Blogs

3 Simple Things to Do to Prepare for Cyber Monday

5 Fabulous “Trip of a Lifetime” Prizes