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Category: Promotion Trends

Teen and Tween Trends for Back to School Promotion Planning

  Just when we thought we were starting to enjoy the summer, the school bell starts ringing. Ding-dong. Time to plan your back to school promotion. So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is the app of choice for today’s teens. This mobile app allows them to

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July 10, 2014 No Comments

I just saw Grandma…on Twitter? (INFOGRAPHIC)

  A research study by Nielsen Marketing* considers the 76 Million Baby Boomers to be “the most valuable generation.” From a dollars and cents perspective Boomers today account for $230 billion in sales of consumer package goods alone. In the next 20 years it’s projected they will control 70% of the nation’s disposable income and stand to inherit $15 trillion. A Nielsen executive commented that “Boomers are going to force

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June 23, 2014 No Comments

How Can We Make This Go Viral? The Story of #SingForNicole

  We have clients frequently ask how we can make their campaign go viral. They want their program to be shared on all of the social channels and spread like wildfire. They want media attention. And to be on trending lists.  And to get celebrity attention. And to make money. But how realistic is this? Unfortunately, not very realistic at all. Even with the best creative, and a healthy budget

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May 13, 2014 No Comments

Double The Mother’s Day Fun!

  Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one year. Because of the tremendous value mothers hold in the Hispanic family unit, and since Latinos embrace both their culture’s traditions with those of the United States, some moms

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May 7, 2014 No Comments

The Ideal Length of a Contest

  Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for? One week? One month? Three months or more? This is a question that comes up often from clients when they are thinking of launching a contest. And remember — contests are different then sweepstakes because you are asking the consumer to create something instead of just entering some basic information

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February 25, 2014 No Comments

Last Minute Mardi Gras Promotion Ideas

  As I sit down to come up with ideas for this one I suddenly remembered how much I miss New Orleans. And that unless you have witnessed the French Quarter during Mardi Gras, you may not understand some of these. But trust me, anyone who has ever laissez le bon temps rouler at a parade will love to participate in one of these quick promotions. And what does your

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February 20, 2014 1 Comment

Through the Eyes of a Winner

  In 2013 Google conducted a limited, new product introduction by inviting the public to Tweet how they would use Google Glass – the wearable eyeglass computer. The top 8,000 submissions, to become known as Google Glass “Explorers”, were given the opportunity to be the first consumers to purchase Glass. One of the talented “Explorers” is Hilary Topper, the President & CEO of HJMT Public Relations. I recently had the

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February 18, 2014 No Comments

How Instagram Direct Changes Promotions

  One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way to privately contact potential winners to notify them that they won – which led to potential to fraud when we were forced to post a public comment to notify winners. Marden-Kane came up with a workaround to this problem, which involved asking people to verify their account when they contacted

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January 6, 2014 No Comments

Top 10 Promotion Trends of 2013

  Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest.

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December 12, 2013 No Comments

Sweepstakes Promotion Trends in 2013

  2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions? The easy answer is everyone.  From mass market products such as soft drinks and fast food to niche products such as commercial cleaning supplies marketers of all varieties have embraced this tactic because of several core benefits.  Relative ease to implement and quick to market are of course important but

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December 10, 2013 No Comments
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  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

Teen and Tween Trends for Back to School Promotion Planning

  Just when we thought we were starting to enjoy the summer, the school bell starts ringing. Ding-dong. Time to

Read More

I just saw Grandma…on Twitter? (INFOGRAPHIC)

  A research study by Nielsen Marketing* considers the 76 Million Baby Boomers to be “the most valuable generation.” From

Read More

How Can We Make This Go Viral? The Story of #SingForNicole

  We have clients frequently ask how we can make their campaign go viral. They want their program to be

Read More

Double The Mother’s Day Fun!

  Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is

Read More

The Ideal Length of a Contest

  Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for?

Read More

Last Minute Mardi Gras Promotion Ideas

  As I sit down to come up with ideas for this one I suddenly remembered how much I miss

Read More

Through the Eyes of a Winner

  In 2013 Google conducted a limited, new product introduction by inviting the public to Tweet how they would use

Read More

How Instagram Direct Changes Promotions

  One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way

Read More

Top 10 Promotion Trends of 2013

  Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This

Read More

Sweepstakes Promotion Trends in 2013

  2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions?

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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