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Category: Security

Work From Home Security Tips

In these days of social distancing, lock-downs, and shelter-in-place directives, far more people are working from their home offices, wherever those may be. As always, though, it’s necessary to protect yourselves from potential threats, cyber and otherwise. The following are a few mostly common-sense work from home security tips. Make sure your devices are physically safe (shut down or locked, as with a mobile phone you use to check potentially-sensitive

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April 14, 2020 No Comments

Use Unique Codes for Your Next Instant Win or Sweepstakes

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

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February 28, 2020 No Comments

McMillion$ and the Importance of Instant Win Game Security

  If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud in the McDonald’s Monopoly games between 1989 and 2001, bilking McDonald’s and their customers out

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February 13, 2020 No Comments

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes

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April 9, 2018 No Comments

Promotional Marketing Predictions for 2018

  It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In

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January 2, 2018 2 Comments

How to Prevent Contest Voting Fraud

  Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This is

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January 19, 2016 No Comments

Safe Harbor Declared Invalid: What This Means for Your EU Promotion

We self-certify compliance with: You may have heard some rumblings last week about Safe Harbor and EU data collection. Here is the scoop and what it means for you: A Court in the EU ruled this past week that the Safe Harbor data protection framework was invalid and, thus, made the Safe Harbor program that thousands of other companies in the US (including Marden-Kane) use obsolete. Safe Harbor was the

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October 13, 2015 No Comments

Age Matters When Planning a Promotion

  Fae Savignano, Marden-Kane SVP, provided this week’s post. When planning a promotion, age definitely matters. To fully understand this concept, we first need to define what the age of majority (legal age) means. The age of majority is the legally defined age at which a person is considered an adult, with all the attendant rights and responsibilities of adulthood. The age of majority is defined by state laws, which

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February 3, 2015 14 Comments

Contest Considerations from a Technical Perspective

  Eric Grimm, Senior Programmer, offers up this advice if you run a contest asking for user generated content. I’m going to focus on some UGC (user generated content) aspects from a programming and security side of the equation. Now repeat after me: NEVER TRUST USER INPUT! This is true with a simple form that only collects names and addresses, but requires even more caution when you are allowing large blocks

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January 27, 2015 No Comments

Ramping Up Your Promotional Web Site to Avoid a Crash

  What do Target, Maserati, and SodaStream have in common? They all had web sites go down due to heavy traffic during a promotion. We frequently see companies like this spend thousands on advertisement development and placement, only to have the campaign go bad because someone forgot to plan for web site traffic surges. Don’t let this happen to you! If you are running a promotion that is driving traffic

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September 26, 2014 No Comments
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  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

Work From Home Security Tips

In these days of social distancing, lock-downs, and shelter-in-place directives, far more people are working from their home offices, wherever

Read More

Use Unique Codes for Your Next Instant Win or Sweepstakes

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your

Read More

McMillion$ and the Importance of Instant Win Game Security

  If you aren’t sure why instant win game security is that big of a deal, you might want to

Read More

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is

Read More

Promotional Marketing Predictions for 2018

  It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018

Read More

How to Prevent Contest Voting Fraud

  Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are

Read More

Safe Harbor Declared Invalid: What This Means for Your EU Promotion

We self-certify compliance with: You may have heard some rumblings last week about Safe Harbor and EU data collection. Here

Read More

Age Matters When Planning a Promotion

  Fae Savignano, Marden-Kane SVP, provided this week’s post. When planning a promotion, age definitely matters. To fully understand this

Read More

Contest Considerations from a Technical Perspective

  Eric Grimm, Senior Programmer, offers up this advice if you run a contest asking for user generated content. I’m

Read More

Ramping Up Your Promotional Web Site to Avoid a Crash

  What do Target, Maserati, and SodaStream have in common? They all had web sites go down due to heavy

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

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