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Category: Social Media

5 Ways to Improve How You Run a Giveaway on Social Channels

  Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect

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February 27, 2019 No Comments

10 Ways to Promote Your Sweepstakes or Giveaway

  Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or

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February 14, 2019 No Comments

Trick or Treat with These Halloween Contest Ideas

  Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season: Pumpkin Carving Contest: Fall is the time to head to the farm for pumpkin picking, hay rides and fresh apple cider donuts – yum! You can

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August 27, 2018 No Comments

Teen Trends for Back to School Promotion Planning 2018

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it?

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July 26, 2018 No Comments

Taming Your #Sweeps with an Approved Instagram Tracker

  Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly tagged anyone and everyone in their posts for fun. Until the law came to town

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July 13, 2018 No Comments

What is a Sweepstakes?

  What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to encourage purchase for entry, then an alternate, free method of entry (AMOE) must also be available. Luck determines a sweepstakes winner rather than any skill or payment. For a sweepstakes you typically collect only the information you need from

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July 6, 2018 3 Comments

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018 No Comments

Promotional Marketing Predictions for 2018

  It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In

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January 2, 2018 2 Comments

Top 10 Promotional Marketing Posts of All Time

    Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017:     Good Criteria for Judging a Contest As you are all probably aware, a contest is a game

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December 29, 2017 No Comments

10 Holiday Prize Ideas for Your Next Sweepstakes

  Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus are on your customers’ minds – make their dreams come true by offering prizes they would want in your upcoming promotion. Here are some holiday prize ideas for your next sweepstakes: For Halloween: 1. Pumpkin Picking/Hay Ride Trip It’s not fall until leaves have fallen and you have a pumpkin

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October 12, 2017 No Comments
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Recent Posts

Good Criteria for Judging a Contest

What is Promotional Marketing?

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Sweepstakes Winners: W-9’s and 1099’s

Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

5 Ways to Improve How You Run a Giveaway on Social Channels

  Do you want to know how to run a giveaway on social channels, but are looking for how to

Read More

10 Ways to Promote Your Sweepstakes or Giveaway

  Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to

Read More

Trick or Treat with These Halloween Contest Ideas

  Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t

Read More

Teen Trends for Back to School Promotion Planning 2018

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should

Read More

Taming Your #Sweeps with an Approved Instagram Tracker

  Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did

Read More

What is a Sweepstakes?

  What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries.

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Promotional Marketing Predictions for 2018

  It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018

Read More

Top 10 Promotional Marketing Posts of All Time

    Each year we track all of our promotional marketing posts and measure them over time. Some posts come

Read More

10 Holiday Prize Ideas for Your Next Sweepstakes

  Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • 575 Underhill Blvd. Suite 222
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