Category: Sweepstakes

How to Do a Giveaway on YouTube

Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or giveaway on YouTube. A giveaway is the perfect opportunity to ask people to like, comment and share your content with the world in exchange for an entry. You must use caution when running a giveaway, however, to ensure you do not get into any trouble with YouTube or the law.

February 24, 2021 No Comments

Make a Pick from the Promotional Marketing Campaign Litter

Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of dogs! Find a dog personality that fits your company culture, and we can match you up to the right promotion below! 1. Shy dogs should try an essay contest. Sometimes you need to get to know who your customers are, and it takes a few words to get the message

February 5, 2021 No Comments

Fun Halloween Giveaway Ideas for Your Business

Trick or treaters are almost at the door! Now is the chance to scare up some new customers with a fun Halloween giveaway. “Scare Up” Some New Leads with an Online Halloween Giveaway or Sweepstakes Ask people for their emails (with an opt-in to your mailing list built into the submission form), and then conduct a random drawing from the entries to give away a great prize. Now that they

October 14, 2020 No Comments

5 Ideas to Boost Virtual Event Engagement

Since live events have been sidelined for most of 2020, virtual events are having their moment. To keep attendees engaged at virtual events takes lots of preparation and a good plan for virtual event engagement! Here are 5 ways you can boost engagement at your next virtual event: 1. Engagement = Points Towards a Large Sweepstakes Prize Run a Sweepstakes for a chance to win one large prize, like a

October 8, 2020 No Comments

Best Practices for Creating Instagram Giveaway Rules

Running a giveaway on Instagram is an easy way to engage and build followers, but if you aren’t creating Instagram giveaway rules, you might get into hot water. Here are some best practices: Have actual legal, official rules. Your rules will help protect you in case of a legal dispute. Include all entry criteria in your rules. Without entry criteria, your entrants get to make them up – and you

October 2, 2020 No Comments

Promoting “Singles Day” in the U.S.A.

Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you can see, the date corresponds with four “ones”, representing four singles. Similar to China’s Singles Day on 11/11, the UK celebrates that day on 3/11 and the U.S.A. on 9/22…this of course is above and beyond our Singles Awareness Day on 2/15, that follows our national Valentine’s Day. According to

September 21, 2020 No Comments

Can You Use a Coupon as a Prize?

Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon or voucher value covers the entire full priced item without any hidden fees (like shipping & handling, etc.) then you can offer it as a prize coupon. But if the coupon offered is for savings on a purchase, or if it does not cover the shipping and handling necessary to

September 17, 2020 No Comments

Federal Lottery Laws Explained

According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s begin by explaining what a lottery is…A lottery is generally defined as a promotion in which all three of the following elements are present: prize, chance and consideration (otherwise known as, the “Standard Lottery Rule”). Most states follow this Standard Lottery Rule; and all 50 states and the District of

July 24, 2020 No Comments

How Do I Run a Text to Win Sweepstakes?

A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile phone. A text to win can be set up in days instead of weeks. This type of promotions is fast to enter. And it provides a way to collect minimal private, personal information if your brand is privacy focused. Here are 6 best practices to consider when running a text

June 26, 2020 No Comments

Mexico Sweepstakes Basics

Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the Mexico sweepstakes laws and regulations regarding promotions (e.g., games of chance and/or contests of skill) differ from US law and other countries. We compiled a list of frequently asked questions we typically receive regarding promotions in Mexico that should provide you with some general information during your planning stages. Is

May 13, 2020 No Comments