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Category: Sweepstakes

Cyber Monday Promotion Ideas to Bring Customers to Your Online Site

  A Cyber Monday promotion could be the difference between someone choosing to shop at your online store or at your competition. Plan early for a Cyber Monday promotion specifically tailored to your brand and audience. If you sell online products and want to increase Cyber Monday sales overall: Run an online instant win game with chances to win high value prizes. An instant win game is a fun way

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October 23, 2019 No Comments

6 Things NOT to Do When Planning a Holiday Promotion

  Frequently we give out ideas or strategies for promotions, but sometimes we need to talk about the failures to prevent companies from making the same mistakes. Here is a quick list of what NOT to do when planning your holiday promotion so your brand can outshine the rest. Don’t forget who your customer is. One of my favorite “they did not just actually do that, did they?” moments was

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October 16, 2019 No Comments

Name Your Halloween Promotion! Use Our Super Scary Formula….

Use our creepy formula as inspiration for your next Halloween promotion for your brand. Your scary combination of words could be the next spine tingling brand success story! Use the first letter of your first name as your promotion descriptor: A = The Scary B = The Spooky C = The Creepy D = The Terrifying E = The Eerie F = The Spine Tingling G = The Bone Chilling

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October 4, 2019 No Comments

Sweepstakes Rules Generator vs Custom Sweepstakes Rules

  The allure of a sweepstakes rules generator is that you can create a set of sweepstakes rules for less money and less time. In fact, back in the day, Marden-Kane had an online sweepstakes rules generator of our own. Clients at that time could easily and cost-effectively create their own sweepstakes rules without legal fees or lengthy review times. The reality, however, was that most of our clients actually

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September 19, 2019 No Comments

6 Ways to Have a Sweepstakes Advantage

A sweepstakes is a promotion that involves an element of chance – usually a random drawing or random instant win. So are there ways to have a sweepstakes advantage if the drawing is random? Only if you make your entry count. Here’s how: Enter! Seems simple enough, but we have seen people start the entry form process and then never get to the submission success page. You can’t win if

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September 12, 2019 No Comments

What Promotion Incentives Work Best?

  We are constantly asked by our clients what promotion incentives work best. Should they give away a lot of small things, or one big thing? What is the ideal value of an incentive or prize? Do small incentives work? Here is a short summary of what promotion incentives work to entice consumers to register for a promotion such as a sweepstakes or contest or loyalty program.     But

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September 5, 2019 No Comments

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

  Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters

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August 8, 2019 3 Comments

How to Run a Legal TikTok Contest or Sweepstakes

  TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: Use a unique hashtag to track entries. The best way to track entries for

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August 2, 2019 2 Comments

You Don’t Have To Reinvent the Wheel to Run a Digital Scratch-Off Game

Did you know that creative development and animation for a digital scratch-off game or other instant win game can cost thousands of dollars? And that does not even include legal fees to write official rules, procure and fulfill prizes, or programming. Why not use a budget-friendly, pre-built game, customized with your brand colors and logo(s), to execute your next digital scratch-off game.   Why should you run an instant win

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May 30, 2019 No Comments

Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success

  Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be

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May 17, 2019 No Comments
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

Cyber Monday Promotion Ideas to Bring Customers to Your Online Site

  A Cyber Monday promotion could be the difference between someone choosing to shop at your online store or at

Read More

6 Things NOT to Do When Planning a Holiday Promotion

  Frequently we give out ideas or strategies for promotions, but sometimes we need to talk about the failures to

Read More

Name Your Halloween Promotion! Use Our Super Scary Formula….

Use our creepy formula as inspiration for your next Halloween promotion for your brand. Your scary combination of words could

Read More

Sweepstakes Rules Generator vs Custom Sweepstakes Rules

  The allure of a sweepstakes rules generator is that you can create a set of sweepstakes rules for less

Read More

6 Ways to Have a Sweepstakes Advantage

A sweepstakes is a promotion that involves an element of chance – usually a random drawing or random instant win.

Read More

What Promotion Incentives Work Best?

  We are constantly asked by our clients what promotion incentives work best. Should they give away a lot of

Read More

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

  Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and

Read More

How to Run a Legal TikTok Contest or Sweepstakes

  TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest

Read More

You Don’t Have To Reinvent the Wheel to Run a Digital Scratch-Off Game

Did you know that creative development and animation for a digital scratch-off game or other instant win game can cost

Read More

Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success

  Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat

Read More
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  • 575 Underhill Blvd. Suite 222
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Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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