Category: Sweepstakes

5 Reasons to Use Electronic Gift Codes as Prizes

Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the code embedded in the link. These e-gift codes can be redeemed online, and the codes

April 26, 2019 No Comments

How to Create Sweepstakes and Contests So Easy Anyone Can Enter

One of the biggest problems we see with online sweepstakes and contest concepts is that they can get overcomplicated or are run on platforms that the target audience is not using. When that happens, people get confused and do not enter — or worse, start bad-mouthing your brand. It’s time to start creating contests and sweepstakes so easy anyone can enter. As we like to say, don’t set the bar

April 18, 2019 No Comments

Marijuana Marketing Making Us Dizzy and Confused

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut,

April 10, 2019 No Comments

Tear Pad Entry Form vs Online Registration Form

Cheryl Thornton, Account Supervisor, contributes this post about tear pad entry forms vs online registration forms. Long before the start of internet promotions, the ways to enter a sweepstakes were either to 1) mail a 3X5 card to a designated P.O. Box, or 2) to complete a tear pad entry form found on displays in stores or other establishments and deposit it into a ballot box provided. In some

March 28, 2019 1 Comment

How to Spot a Sweepstakes Scam

A sweepstakes scam, or poorly run promotion, gives legitimate sweepstakes agencies and promotional marketing companies a bad name. Know what to look for to spot a sweepstakes scam, or a company that runs them. Here is a list of things to look for in a sweepstakes, or game of chance, that you should avoid, or at least be cautious of: 1. Super low odds: Any sweepstakes where there will be

March 13, 2019 7 Comments

Content Moderation: A Requirement for Social Posts and Contests

Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social

March 1, 2019 No Comments

5 Ways to Improve How You Run a Giveaway on Social Channels

Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect

February 27, 2019 No Comments

10 Ways to Promote Your Sweepstakes or Giveaway

Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or

February 14, 2019 No Comments

Sweepstakes Email Opt-in Best Practices

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when

February 6, 2019 No Comments

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers

February 4, 2019 No Comments