Category: Twitter / X

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social

April 4, 2017 No Comments

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for

January 10, 2017 No Comments

Working with Third Party Brands for a Contest

You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need

September 8, 2016 2 Comments

#Hashtag Contests 101

The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

May 17, 2016 No Comments

Social Contest Platforms: Inexpensive, Easy…and Risky

Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better

April 19, 2016 No Comments

How to Contact Winners in Social Media Contests

Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to collect data you typically collect address and phone or email so contacting winners is easy.

February 23, 2016 No Comments

50 Reasons to Run a Sweepstakes or Contest

Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to

November 4, 2015 No Comments

2015 Digital Marketing Survey Results

In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

August 11, 2015 No Comments

FTC Updated Guidance for Social Contests

Last week the FTC updated their guidelines for endorsement. This included a small, but very important, piece on social media contests. You can read the full updated “What People are Asking” question and answers here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking The part most relevant to contests and sweepstakes is the Social Media Contests part: ********************************* SOCIAL MEDIA CONTESTS My company runs contests and sweepstakes in social media. To enter, participants have to send a Tweet or

June 1, 2015 No Comments

Promotion 101 for Non-Profits

I cringe every time I get emails from some of my favorite charities that offer “raffles” and “incentives” in conjunction with their fundraising. Not that providing an incentive is a terrible thing; I love getting a freebie from a legal promotion every once in a while. But frequently the incentives and promotions are NOT run legally. I worry that my favorite charities will one day get their hands slapped

March 3, 2015 No Comments