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Category: Twitter / X

Run a Sweepstakes to Make Small Business Saturday A Big Win

  Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses, and American Express provides incentives to those shoppers. In just those five years, the concept of shopping locally the day after Black Friday has become a holiday tradition. So how can your small business make this the best Small

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November 7, 2014 No Comments

Facebook, Pinterest and Twitter Changes You May Have Missed

  This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook announced that like-gating will be disabled as of November 5, 2014. This gives you three months to finish out any current campaigns that require a “like” of a brand page in order to access

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August 13, 2014 No Comments

3 Twitter Sweepstakes Best Practices

  Running a sweepstakes on Twitter can be the fastest to market, and most cost effective, method of running a sweepstakes. However, things can quickly go wrong if you don’t follow these 3 simple best practices:   Follow the brand. The only way to privately contact your potential winners via Twitter is still via direct message (DM). And the only way to DM an entrant is if they follow your

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July 23, 2014 No Comments

How to Avoid a Call From the FTC When You Run a Sweepstakes

  Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission made an example out of Cole Haan when, in a public letter sent to Cole Haan’s counsel, the FTC expressed concerns over their Pinterest contest not adequately disclosing the connection between the entrant and the sponsor .  The contest

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May 27, 2014 No Comments

Hot Summer Sweepstakes and Contest Ideas

  Joe Keffas, Marden-Kane Account Executive,  contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer time. It’s the time of year when people go to the beach, hit the golf course, barbecue, pretty much everything that can be done outside. Here are a few promotion ideas to help celebrate one of the best times of the

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May 20, 2014 1 Comment

Mother’s Day Promotion Ideas

  Maryann Murphy, an Account Executive for Marden-Kane, wrote this timely post on ideas for Mother’s Day. It’s not too late to run a promotion for this year! Contact us and we can get you launched by the weekend! Mother’s Day is right around the corner, and it’s a day to remember to say “thank you” and appreciate the wonderful mom in your life (whether it is your mother, your

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May 5, 2014 No Comments

Easter Promotion Ideas: Beyond the Jelly Bean Count

  Katie Blaney,  former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school break, blooming flowers and Easter traditions. A spring-time or Easter themed promotion is a great opportunity to engage with your consumers while they plan for these joyful events. So what comes to mind when you hear Easter? Jelly beans, dying and

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March 27, 2014 No Comments

St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

  Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day. Here are 5 easy ideas to bring you St. Patrick’s Day Gold: 1.       Run a Get Lucky Sweepstakes and make a splash with your Facebook fans.

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March 5, 2014 No Comments

Super Bowl 2014: An Ad for a Sweeps Creates the Most Buzz

  Doubting the power of a Sweepstakes to drive traffic? Look no further than the results from last night’s Esurance post-Super Bowl advertisement. Esurance used the first ad after the Super Bowl to promote their #esurancesave30 hashtag. And while many other Super Bowl ads touted a hashtag, none of them also put a Sweepstakes behind it. Did the Sweepstakes angle work? The answer to that is a resounding yes. Why?

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February 3, 2014 No Comments

5 Social Valentine’s Day Sweepstakes Ideas

  Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas to get you started. All of them are social in nature, and there is still time to put any one of these into place before the big day. 1.       “What the World Need’s Now is Love, Tweet Love” Sweepstakes – Run a Twitter declaration of love Sweepstakes. Just ask

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January 14, 2014 No Comments
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  • Prizes
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  • Sweepstakes
  • Taxes
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Run a Sweepstakes to Make Small Business Saturday A Big Win

  Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are

Read More

Facebook, Pinterest and Twitter Changes You May Have Missed

  This month there has been a lot of buzz about how some popular social platforms have made a few

Read More

3 Twitter Sweepstakes Best Practices

  Running a sweepstakes on Twitter can be the fastest to market, and most cost effective, method of running a

Read More

How to Avoid a Call From the FTC When You Run a Sweepstakes

  Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a

Read More

Hot Summer Sweepstakes and Contest Ideas

  Joe Keffas, Marden-Kane Account Executive,  contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost

Read More

Mother’s Day Promotion Ideas

  Maryann Murphy, an Account Executive for Marden-Kane, wrote this timely post on ideas for Mother’s Day. It’s not too

Read More

Easter Promotion Ideas: Beyond the Jelly Bean Count

  Katie Blaney,  former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of

Read More

St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

  Now is the time for your brand to make a name for itself on one of the popular social

Read More

Super Bowl 2014: An Ad for a Sweeps Creates the Most Buzz

  Doubting the power of a Sweepstakes to drive traffic? Look no further than the results from last night’s Esurance

Read More

5 Social Valentine’s Day Sweepstakes Ideas

  Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas to

Read More
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