Category: Twitter / X

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy on the budget. What makes these sweepstakes so easy is that they utilize established social

October 8, 2013 No Comments

5 Social Media Sweepstakes Best Practices

A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

September 10, 2013 No Comments

The Impact of Instagram Versus Twitter Vine on UGC Contests

Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it as Systrom suggests; “You can capture a lot in 15 seconds. It’s the right balance

July 8, 2013 No Comments

Will Twitter’s Impending Verification Process have an effect on Promotions?

For a brief, yet terrifying, moment last Tuesday, Twitter followers of the Associated Press were alarmed after reading a tweet that alleged two explosions went off at the White House injuring the President. A press conference was held shortly after and the AP stated that their Twitter account had been hacked. Unfortunately, the short-lived panic of the 140 character message had already made an immediate impact. Hacking news organizations and

April 29, 2013 No Comments

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be

April 9, 2013 No Comments

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals. Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual. The latter requires far less technical talent but they do have an advanced set of particular skills called “Social Engineering.” What are social engineers? They are sort of

February 25, 2013 No Comments

Better thinking beats bigger spending

It’s Q1 2009; budgets are freshly minted and everyone is off happily executing strategic plans created six months ago. Not likely. The current consumer malaise is spawning breakthrough approaches. They DON’T need to cost more, just work harder. Great evidence is Intuit Turbo Tax and their use of Twitter, MySpace and Facebook as platforms to run a trivia contest; www.superstatuscontest.com. It’s a brilliant way to get the DIY tax prep

February 11, 2009 No Comments