Category: YouTube

How to Do a Giveaway on YouTube

Brands and influencers have learned that the best way to build their YouTube audience is to run a sweepstakes or giveaway on YouTube. A giveaway is the perfect opportunity to ask people to like, comment and share your content with the world in exchange for an entry. You must use caution when running a giveaway, however, to ensure you do not get into any trouble with YouTube or the law.

February 24, 2021 No Comments

11 Small Business Social Promotion Ideas for the Shutdown

Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these small business social promotion ideas, please remember that each social platform has promotion guidelines that

April 15, 2020 No Comments

12 Reasons to Run a Holiday Promotion — 12 Days of Christmas Style

Thinking of how to sell in the idea of a holiday promotion to your client or manager? Here are 12 reasons why a holiday promotion would help achieve your 4th quarter marketing goals this year – with a little help from the 12 Days of Christmas. Build your brand: Your brand may be new — no followers, no customers, no sales. What better way to start off than to

November 6, 2019 No Comments

Avoid Clickbait Tactics to Make Your Social Sweepstakes a Success

Take a look at your social feed right now. Look on any platform — Facebook, Twitter, Instagram, Youtube, Snapchat — and start scrolling. How long does it take for you to find a post or story or tweet running a “giveaway?” The “giveaway” is everywhere on social. Mommy bloggers, Instagram dogs, major brands, and influencers are all running giveaways. And while the chance to win some swag might be

May 17, 2019 No Comments

5 Ways to Improve How You Run a Giveaway on Social Channels

Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect

February 27, 2019 No Comments

Paying for Votes Doesn’t Pay Off

If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the contest. The rules outline all the ways you could get disqualified for cheating, and some

January 31, 2019 No Comments

Teen Trends for Back to School Promotion Planning 2018

Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it?

July 26, 2018 No Comments

Get Social with a Back to School Sweepstakes for Students

Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for

July 19, 2017 No Comments

Criteria for Judging a Video Contest

Fae Savignano, Marden-Kane SVP, provides this in depth post on video contest criteria. Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? I’m glad you asked. Taking into account all of the previously suggested Judging Criteria in the articles above that may also apply to a Video Entry including

June 27, 2017 3 Comments

Sizzling Summer Social Sweepstakes Ideas

Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your social posts each day – and reward customers with random drawings for daily prizes. I

June 16, 2017 No Comments