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Category: YouTube

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

  Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social

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April 4, 2017 No Comments

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

  Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media sweepstakes or contest is a cost effective way for your brand to gain followers and increase sales without setting up a special web site or sophisticated data collection. The Social Tracker tool tracks hashtags, likes and comments on social media platforms. Simply let us know what hashtag to track for

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January 10, 2017 No Comments

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

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May 17, 2016 No Comments

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I were looking for a way to run a contest and I didn’t know any better

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April 19, 2016 No Comments

Top 10 Marden-Kane Blog Posts from 2015

  Here they are! The 10 (actually 11, since the #10 spot was a tie) highest trafficked posts this year! 1. Updated YouTube Contest Guidelines: 5 Things to Know Earlier this year, YouTube issued a 2015 update to their contest guidelines. Basically, it explained that they were phasing out their contest gadgets that have been in place for a few years and that contests are now being governed by their simplified

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December 23, 2015 1 Comment

50 Reasons to Run a Sweepstakes or Contest

  Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give away your products. To build your brand. To encourage brand loyalty. To encourage product try-on. To encourage product usage. To encourage product trial. To reward your loyal customers. To introduce your customers to

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November 4, 2015 No Comments

2015 Digital Marketing Survey Results

    In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For completing the survey, we offered a chance to win $100. Our survey winner was Ruby L. Congratulations, Ruby! A few things we discovered that we weren’t expecting: 1. Snapchat may be big, but brands aren’t ready to

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August 11, 2015 No Comments

YouTube Updates Contest Policies AGAIN

  In March we published a post about YouTube’s changing contest policies. The changes at that time outlined specific age and platform guidelines. These changes have since been revised again, but no official date that the changes went into effect was published by YouTube. As of 8/7/15 these are the new guidelines: They can also be found here. Basically they have done away with three of the requirement we last

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August 7, 2015 6 Comments

Updated YouTube Contest Guidelines: 5 Things to Know

  Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest Guidelines. Earlier this year, YouTube issued a 2015 update to their contest guidelines. Basically, it explained that they were phasing out their contest gadgets that have been in place for a few years and that contests are now being governed by their simplified guidelines. The YouTube contest guidelines give the

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March 12, 2015 8 Comments

Teen and Tween Trends for Back to School Promotion Planning

  Just when we thought we were starting to enjoy the summer, the school bell starts ringing. Ding-dong. Time to plan your back to school promotion. So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is the app of choice for today’s teens. This mobile app allows them to

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July 10, 2014 No Comments
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Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Facebook Contest Apps
  • Google+
  • Home-Slider
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning
  • Promotion Planning and Trends
  • Promotion Trends
  • Responsive Design
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

  Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase

Read More

Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest

  Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest. A social media

Read More

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run,

Read More

Social Contest Platforms: Inexpensive, Easy…and Risky

  Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track

Read More

Top 10 Marden-Kane Blog Posts from 2015

  Here they are! The 10 (actually 11, since the #10 spot was a tie) highest trafficked posts this year!

Read More

50 Reasons to Run a Sweepstakes or Contest

  Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are

Read More

2015 Digital Marketing Survey Results

    In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about

Read More

YouTube Updates Contest Policies AGAIN

  In March we published a post about YouTube’s changing contest policies. The changes at that time outlined specific age

Read More

Updated YouTube Contest Guidelines: 5 Things to Know

  Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest

Read More

Teen and Tween Trends for Back to School Promotion Planning

  Just when we thought we were starting to enjoy the summer, the school bell starts ringing. Ding-dong. Time to

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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