Frequently Asked Questions

Consumer Questions

What is the difference between a sweepstakes and a contest?

A sweepstakes involves chance while a contest involves judging entries against a set of criteria.

No, in the US, sweepstakes will always have a free method of entry where no purchase is necessary.

No Purchase Necessary Laws essentially prevent chance-based prize promotions from asking people to provide payment to enter unless a free entry alternative is readily available.

As per the Official Rules, requests for confirmation of quantity and/or receipt of mail-in entries will not be acknowledged. If your mail-in entry follows the instructions listed in the Official Rules and is received by the post-mark date, it will be accepted.

Please refer to the Official Rules for the promotion for the draw date. The drawing will be conducted on or about the date listed in the rules and potential winners are typically notified within a few days of the draw date.

  • If you are selected as a potential winner, you will be contacted via email and/or phone by a representative of Marden-Kane or the sponsor.
  • Please refer to the Official Rules of the promotion to see additional details regarding winner notifications.
  • Please refer to the Official Rules for information regarding how the winner(s) will be disclosed. Typically, the sponsor will either ask you to send an email or mail to a specific address for a list of winners. Alternatively, they may post the winner(s) on their website.
  • The winners list will be shared once all winners have been confirmed.

Once a drawing is conducted, a potential winner is selected and is referred to as such until they submit all verification documents i.e., the Affidavit of Eligibility and IRS Form W-9 if needed. Once the documents are reviewed and their eligibility is confirmed, they are then named the official winner and are no longer considered “potential”.

Please call our office or fill out our contact form and a representative will assist you. We will ask for your name, phone number and/or email, the name of the person who contacted you, and the name of the sweepstakes or prize you were contacted about.

All legitimate Marden-Kane notification emails will be from either @mardenkane.com or @mkpromosource.com. Marden-Kane has been a promotion administrator for over 65 years. Please feel free to look through our website to see the work we’ve done for our clients. Our list of clients includes many Fortune 500 companies like Coca-Cola, Google, and Intuit just to name a few. If you are unsure about a notification you received, please fill out our contact form and a representative will get back to you.

  • A winner never has to pay any money in order to receive their prize. If you are asked to pay any amount of money to receive a prize, it is a scam. Please visit our scammer page for more information.
  • In some cases, completing an Affidavit of Eligibility is necessary to be confirmed as a winner. If the prize is valued at $600 or more, the IRS requires winners to report their winnings as miscellaneous income. Such potential winner will need to complete a W-9 Form (including their Social Security number [SSN] or Tax Identification number [TIN]), which Marden-Kane and/or the sponsor will use to issue a 1099 to the winner for tax reporting purposes. We understand that winners may be hesitant to send sensitive information via email. Please discuss any concerns with our Marden-Kane representatives to find out other ways you can provide any required documents/information.
  • A potential winner may be required to provide a copy of their driver’s license if the prize requires winner to have a current and valid driver’s license to receive the prize and as stated/required in the official rules.

Any information you share with Marden-Kane is subject to our privacy policy and the privacy policy of the promotion Sponsor, which can be found in the Official Rules for the promotion.

Prize delivery time may vary depending on the Sponsor, type of prize, location of the winner, etc. A Marden-Kane representative will advise you on your prize fulfillment timeline.

We advise that you consult your tax advisor or related resource to determine the appropriate tax you may need to pay on your prize.

Potential Client Questions

How can I get in touch with someone if I want to run a promotion?

Please use our contact form on our website and a Marden-Kane representative will respond to your inquiry within 2-3 business days

Please visit our services page to learn more about the services we offer

Please use our contact form and a Marden-Kane representative will respond to your inquiry within 2-3 business days. During our initial discussion, we will gather all of the necessary information to determine if you have everything you need to get started with us.

We are not lawyers, but we do have a partnership with a legal firm that specializes in promotion law.

  • This will vary depending on the complexity of your promotion, however our typical timeline for launch is 4-8 weeks.
  • You can give away many different prizes such as physical merchandise, electronics, cars, and cash.
  • We do not administer any promotions with prizes involving firearms, alcohol, tobacco, marijuana, etc. Legal restrictions may apply in certain states.

New York and Florida have bonding and registration requirements if the total prize structure is over $5,000 USD. Rhode Island requires registration if the total prize structure is over $500 USD and involves advertising in a physical retail location.

Please use our contact form and a Marden-Kane representative will respond to your inquiry within 2-3 business days.

Marden-Kane has been a promotion administrator with over 65 years’ experience in running compliant promotions. Our recommendations and review of your promotion materials are based on this experience and practical knowledge of Promotion Laws which may affect your promotion, as those laws are currently enforced. Marden-Kane does retain outside legal counsel to assist in legal matters when required.

  • For larger prizes such as vehicles, we require that the sponsor have proof of ownership prior to launching the promotion. Awarding of a prize cannot be contingent on sales earned during the promotion.

Yes, the prize that is listed in the Official Rules must be awarded. However, there are exceptions where the prize listed cannot be awarded, in which case the sponsor must award a prize of equal or greater value